Partner Marketing Manager

7 days ago

Kanpur, Uttar Pradesh, India SaaS Labs Full time

At JustCall, partnerships are our superpower—they help us reach new audiences, deliver more value, and amplify our brand globally. Now, we're searching for a Partner Marketing Manager to take our Integration, Solution, and Affiliate partnerships to the next level.

This is a high-impact, strategic, and creative role where you'll:

  • Own global partner campaigns end-to-end—from lead generation to nurturing.
  • Build and run co-marketing initiatives (webinars, product launches, events, co-branded content, and more).
  • Empower partners with engaging content, communications, and enablement.
  • Collaborate across Sales, Product, and Marketing to deliver seamless campaigns.
  • Track, measure, and optimise impact with data-driven insights.

Key Responsibilities

  • Partner Lead Lifecycle: Own the partner funnel end-to-end, drive TOFU lead generation, and nurture MOFU/BOFU leads into customers.
  • Co-Marketing Campaigns: Plan and run joint initiatives (webinars, product launches, co-branded content, events, social media, etc.) to boost awareness and demand.
  • Content & Assets: Create compelling co-branded materials (case studies, press releases, one-pagers, decks) with consistent messaging.
  • Partner Enablement: Manage partner communications (newsletters, updates, training, webinars, LinkedIn Live) to educate and engage.
  • Cross-Functional Collaboration: Align campaigns with Product, Sales, Marketing, and Success teams for seamless execution.
  • Analytics & Reporting: Track campaign performance (leads, conversions, ROI, engagement) and optimise with data insights.
  • QBRs: Conduct partner marketing business reviews.
  • Tools & Platforms: Use PartnerStack, Crossbeam, HubSpot, and PRMs to scale programs and track partner-attributed leads.
  • Onboarding Support: Help launch new partners with co-marketing plans, welcome kits, and promotional guidelines.
  • Brand Advocacy: Represent JustCall in the partner ecosystem. Conduct events, from sourcing to execution, with proven ROI. Open to travel frequently within and outside India (10-20%).

Qualifications & Experience

  • Experience & Background: 4–8 years in Tech Partner Marketing, with proven success in influenced revenue marketing, co-marketing efforts and partnership campaigns.
  • Partner & Lifecycle Marketing: Skilled in managing partner programs, building pipeline, and driving engagement across the full partner-marketing funnel.
  • Tools & Analytics: Proficient in PRM/CRM platforms (PartnerStack, Crossbeam, HubSpot, Jira) with strong ability to track performance, measure ROI, and optimise campaigns.
  • Global Communication & Content: Experience running international campaigns, with excellent communication and content creation skills, plus a strong eye for branding/design.
  • Collaboration & Project Leadership: Effective cross-functional collaborator with strong project management skills; able to align stakeholders, manage complex initiatives, and deliver results.

  • Material Aggregate Specialist

    4 days ago

    Kanpur, Uttar Pradesh, India beBeeMaterial Manager Full time ₹ 7,50,000 - ₹ 15,00,000

    Job DescriptionA key objective of this role is to lead and manage the entire process of material aggregation from various sources, ensuring high-quality raw materials are sourced efficiently.The ideal candidate will have expertise in network management, segregation, production planning, sales strategies, and value-added services. They should be skilled in...

  • Marketing Relationship Manager

    5 days ago

    Kanpur, Uttar Pradesh, India beBeeAffiliate Full time ₹ 12,09,600 - ₹ 15,36,000

    Job Description:As a key member of our team, you will be responsible for managing affiliate relationships, overseeing account management, and communicating effectively with partners to drive sales and implement online marketing strategies.This role requires strong project management skills, the ability to work independently, and excellent communication...

  • Performance Marketing Manager

    7 days ago

    Kanpur, Uttar Pradesh, India GenY Medium Full time

    About the Company:GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:Consumer understanding, 2. Content Marketing and 3. Technology expertiseWithin a very short span of time, our young team has served a...

  • Senior Financial Business Partner

    2 days ago

    Kanpur, Uttar Pradesh, India beBeeFinancial Full time ₹ 5,00,000 - ₹ 10,00,000

    Job OverviewThe role of the Senior Financial Business Partner is multifaceted, encompassing financial planning and advisory services, client relationship management, market research, financial report preparation, and support to senior financial advisors.Key Responsibilities:Analyzing complex financial data to inform business decisionsConducting market...

  • Cloud Marketing Expert

    1 week ago

    Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,68,00,000 - ₹ 2,24,40,000

    Key PositionWe are seeking an experienced professional to drive high-impact, joint marketing initiatives with strategic partners.You will own end-to-end partner marketing plans that increase brand visibility and accelerate pipeline growth across Cloud, Data & Analytics, AI/ML, and Generative AI solution areas.This is a global role requiring strong...

  • Digital Transformation Partner

    2 weeks ago

    Kanpur, Uttar Pradesh, India beBeeCollaboration Full time ₹ 15,00,000 - ₹ 30,00,000

    Transformative IT PartnershipWe're seeking credible development agencies to collaborate on cutting-edge projects, expanding our capabilities and enhancing operational efficiency.About Our InitiativeOur goal is to deliver innovative AI & ML solutions that drive business growth, simplify operations, and elevate customer experiences for various...

  • Financial Business Partner

    5 days ago

    Kanpur, Uttar Pradesh, India beBeeBusiness Full time ₹ 9,00,000 - ₹ 14,20,000

    Job OverviewAs a key member of our dynamic Finance team, you will be instrumental in driving sustainable growth for our business and customers.This is an exciting opportunity to work closely with commercial partners, leveraging your expertise in commercial finance, business operations, or franchise management to deliver exceptional results.We're seeking an...

  • Partner Business Development Specialist

    3 days ago

    Kanpur, Uttar Pradesh, India beBeeLifeInsurance Full time ₹ 75,00,000 - ₹ 1,50,00,000

    Key Role: Partner Office ManagerWe are seeking an accomplished and driven professional to take on the role of Partner Office Manager. The ideal candidate will be responsible for identifying new business opportunities, actively pursuing key accounts, and fostering strong relationships with clients.Key Responsibilities:Foster high-value business relationships...

  • Marketing Manager

    2 weeks ago

    Kanpur, Uttar Pradesh, India Weekday AI Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    This role is for one of the Weekday's clientsWe are looking for a Marketing Manager to join our team and drive digital marketing initiatives. The ideal candidate should have at least 1 year of hands-on experience in social media marketing, Facebook Ads, and Google Ads, with a passion for leveraging digital platforms to enhance brand visibility and generate...

  • Senior Sales Marketing Manager

    6 days ago

    Kanpur, Uttar Pradesh, India AbnoQ Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    We are looking for aSenior Sales & Marketing Managerto lead AbnoQ's business growth and client acquisition across a diverse portfolio of services. This role goes beyond managing sales pipelines — it is about shaping strategy, building executive-level relationships, and driving projects that deliver measurable impact for our clients.Success in this role...