Digital Marketing Manager

3 days ago

Okhla, Delhi, India Starclinch Full time ₹ 2,50,000 - ₹ 6,00,000 per year

VINSM Globe Private Limited (VGPL) operates StarClinch, India's only artist booking platform. We are looking for a Digital Marketing Specialist who is ready to take full ownership of our marketing function, drive growth with data-backed strategies, and work with the mindset of an owner, not an employee.

What We Are Looking For

  • Someone who thrives in a startup environment and is comfortable taking end-to-end responsibility for marketing.
  • A data-driven marketer who understands numbers, analytics, and reporting because that's what our management values.
  • A leader who can manage social media teams, ad specialists, and creative professionals, while stepping in when required.
  • Someone who is not afraid of reporting, spreadsheets, and data analysis—you should be comfortable making Excel sheets and deriving insights.
  • A strategic thinker who can align marketing efforts with business objectives, ensuring we maximize ROI on every marketing dollar spent.

Key Responsibilities

  • Marketing Strategy & Execution: Develop and execute a data-driven digital marketing strategy across SEO, SEM, social media, performance marketing, and content marketing.
  • Team Management: Work with (and manage) social media managers, ad specialists, designers, and content creators. Step in when needed.
  • Analytics & Reporting: Track KPIs, prepare reports, and present insights to management. Must be comfortable with Google Analytics, Meta Business Suite, and Excel-based reporting.
  • Campaign Management: Oversee paid campaigns across Google Ads, Meta Ads, and other relevant platforms, ensuring maximum ROI.
  • Lead Generation & Conversion: Optimize marketing funnels, landing pages, and content strategies to increase lead conversion.
  • Growth Hacking: Experiment with new growth strategies, automation, and AI-driven marketing tools.
  • Budgeting & ROI Management: Plan marketing budgets, optimize spends, and ensure maximum returns on investments.
  • Crisis Management: Handle marketing operations independently if a team member is unavailable—your ability to execute matters.

RequirementsWhat You Should Bring

  • 2+ years of experience in digital marketing, growth marketing, or performance marketing.
  • Strong analytical mindset—you should love data, spreadsheets, and numbers.
  • Prior experience managing paid ad campaigns, SEO, and content strategies.
  • Ability to manage and guide external agencies, freelancers, and internal teams.
  • Hands-on experience with marketing tools such as Google Analytics, Meta Business Suite, Google Ads, SEMrush, HubSpot, or similar tools.
  • Exceptional organizational skills—structured, process-driven, and detail-oriented.
  • Strong communication skills with the ability to own reporting and decision-making.

Job Type: Full-time

Pay: ₹25, ₹50,000.00 per month

Benefits:

  • Flexible schedule
  • Health insurance
  • Leave encashment
  • Paid sick time
  • Paid time off
  • Work from home

Shift availability:

  • Day Shift (Preferred)

Work Location: In person

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