Performance Marketing Manager
6 days ago
Key Responsibilities:
- Paid Marketing Management: Plan, execute, and optimize paid marketing campaigns across Google Ads, social media platforms, and other digital channels to drive traffic and sales.
- Bidding Strategies: Develop and implement bidding strategies for various campaigns to optimize ad spend and increase ROI, using both manual and automated bidding techniques.
- Campaign Optimization: Continuously monitor, analyze, and optimize campaigns to improve performance and reduce costs, ensuring campaigns achieve targeted KPIs.
- Google Ads Analytics (PPC): Manage and analyze PPC campaigns using Google Ads and other analytics platforms to drive performance and adjust campaigns based on results.
- Budgeting & Estimation: Handle campaign budgeting, ensuring efficient use of funds across multiple channels while achieving optimal results.
- Sales Growth through Performance Marketing: Use performance marketing strategies to increase sales and revenue, ensuring measurable and sustained growth.
- Metrics Analysis: Work with KPIs such as CPM, CPR, CPL, and ROI to optimize campaign performance.
- Data Analysis: Utilize tools like Excel and Google Sheets (pivot tables, VLOOKUP) to analyze campaign data and provide insights for improvement.
Job Type: Full-time
Pay: ₹35, ₹55,000.00 per month
Benefits:
- Provident Fund
Application Question(s):
- current ctc, expected ctc, notice period
Work Location: In person
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