Marketing and Social Media Manager

2 days ago

Okhla, Delhi, India SV Global Designs Pvt. Ltd. Full time ₹ 24,00,000 - ₹ 72,00,000 per year

About Us:

Andaaz Fashion is a household name in Indian fashion, offering an extensive range of exquisite clothing and accessories for women, men, and children. Headquartered in India, we have gained immense popularity both nationally and internationally, with a strong presence in the UK, the US, Europe, and Malaysia. Our diverse collection includes sarees, salwar suits, lehengas, kurtis, sherwanis, and fusion wear.

Website:

LinkedIn: Andaaz Fashion

Key Responsibilities:

1. Social Media Team Leadership

  • Lead and mentor the social media team, driving engagement and growth across Instagram, Facebook, Pinterest, Twitter, and LinkedIn.
  • Develop and execute a comprehensive social media strategy aligned with brand goals.
  • Create and manage a content calendar for consistent, high-quality fashion-forward posts.
  • Track and analyze performance metrics to optimize campaigns.

2. Marketing Campaigns

  • Oversee multi-channel campaigns (paid ads, Google Ads, email marketing, WhatsApp campaigns, push notifications).
  • Implement performance marketing strategies for measurable results.
  • Design segmented email campaigns for personalized communication.
  • Ensure all marketing efforts reflect Andaaz Fashion's premium image.

3. Creative Website Planning

  • Oversee website creatives, banners, and content aligned with seasonal fashion trends.
  • Collaborate with the design team to enhance product displays and boost conversions.
  • Analyze user behavior to improve conversion rates and enhance customer experience.

4. Data-Driven Strategy

  • Analyze marketing data to optimize campaign performance.
  • Stay updated with the latest digital marketing & fashion industry trends.
  • Build and maintain a strong brand identity for direct-to-consumer audiences.
  • Develop loyalty initiatives to increase repeat customer rates.

Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 3+ years of experience in social media & digital marketing, with proven team leadership.
  • Experience in the fashion industry is a must
  • Strong knowledge of social media platforms, digital ads, and email marketing.
  • Creative mindset with the ability to translate fashion trends into engaging campaigns.
  • Excellent communication skills (written & verbal).
  • Analytical, data-driven, and result-oriented.

Apply Now

Interested candidates can directly send their updated resumes:

WhatsApp: for immediate response)

Email:

Job Types: Full-time, Permanent

Pay: ₹30, ₹48,000.00 per month

Ability to commute/relocate:

  • Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • total work: 3 years (Required)

Work Location: In person

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