Senior Ad Strategist
4 days ago
Why Join Us?
Technical Excellence & Strategic Impact: Be the lead SME on paid media campaigns,
translating complex strategy into high-quality execution and optimization.
Collaboration that Elevates: Partner with senior business consultants who combine
strategic clarity and executional excellence to drive meaningful growth for clients.
Ownership & Growth: Take full ownership of campaign execution for multiple high-value clients and mentor junior team members.
Leverage Cutting-Edge Tools: Use AI, automation, and data-driven marketing technology to drive efficiency and scale.
Accelerated Career Path: Develop leadership capabilities and influence the paid media practice across as we grow.
Who We're Looking For
- 3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.
- Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.
- Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.
- Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.
- Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.
- Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.
- Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.
- Experience mentoring or managing junior paid media professionals is preferred.
What You'll Do
- Dive deep into consulting-first approach to performance marketing, including
- proprietary frameworks, playbooks, and campaign systems.
- Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios.
- Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies.
- Audit existing client campaigns to identify quick-win optimizations and strategic gaps.
- Start contributing to strategic discussions and planning sessions for active and upcoming accounts.
Ownership & Execution
- Take over end-to-end ownership of paid media execution across assigned client
- accounts, including strategy, setup, optimization, and reporting.
- Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google/TikTok/LinkedIn as needed).
- Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies.
- Use AI and automation stack to proactively enhance campaign performance.
- Start mentoring junior paid media executives and Analysts by reviewing their work and guiding tactical execution.
Strategic Leadership & Innovation
- Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes.
- Develop and refine scalable campaign playbooks, tracking systems, and reporting templates.
- Partner with creative, analytics, and tech teams to launch full-funnel performance marketing initiatives.
- Contribute to thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks.
- Actively shape the evolution of the paid media function at as we scale.
Must-Have Skills
- 3-6 years of hands-on paid media campaign management, especially with Facebook/Meta Ads.
- Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.
- Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.
- Excellent written and verbal communication skills for client and internal stakeholder collaboration.
- Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment.
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