Senior Social Media Strategist

3 days ago

Gurgaon, Haryana, India Mindtel Full time ₹ 12,00,000 - ₹ 24,00,000 per year
About the Opportunity

Opportunity within the B2B SaaS and IT product sector — focused on cloud communications, developer tools, and enterprise software. We're hiring a senior-level social media strategist to lead organic and paid social programs that drive product awareness, pipeline, and user engagement for enterprise and SMB audiences.

Role Title

Senior Social Media Manager — SaaS & Technology

Location & Work Model

India — On-site

Role & Responsibilities
  • Design and execute an integrated social strategy (organic + paid) for B2B SaaS products across LinkedIn, X, Meta, and developer channels to drive awareness, demand, and product-qualified leads.
  • Own content strategy and calendar: plan thought leadership, product launches, case studies, and demand-gen campaigns that align with GTM priorities.
  • Build and optimize paid social campaigns: audience segmentation, creative testing, bid strategy, and conversion tracking to improve CAC and lead quality.
  • Surface insights through social analytics and listening: report on engagement, funnel impact, share-of-voice, and competitive signals to inform product and marketing decisions.
  • Coordinate with product marketing, demand-gen, design, and sales to create campaign assets, tailor messaging for verticals, and support ABM plays.
  • Establish social best practices and playbooks (content briefs, posting cadence, paid/organic integration) and mentor junior creators/agencies.
Skills & Qualifications

Must-Have

  • Proven experience managing social programs for B2B SaaS or technology products with measurable business outcomes.
  • Demonstrable track record running LinkedIn organic and paid initiatives that generated pipeline.
  • Strong data orientation: experience using GA4, UTM frameworks, and social analytics to optimize campaigns.
  • Hands-on proficiency with social publishing and management tools (scheduling, reporting, and workflow).
  • Portfolio of content and campaign examples (posts, ads, thought-leadership, and launch collateral).
  • Excellent copywriting for B2B audiences and experience adapting messaging across formats and funnels.

Preferred

  • Experience in product-led growth (PLG) motions or developer-focused communities.
  • Certifications in LinkedIn Marketing Labs, Meta Blueprint, or Google Analytics.
  • Experience working with creative tools and asset production workflows (Figma/Adobe).
Benefits & Culture Highlights
  • Collaborative, product-led marketing team focused on measurable impact and rapid experimentation.
  • Opportunities to lead cross-functional campaigns and influence product positioning in enterprise markets.
  • On-site role with direct access to product, sales, and leadership for fast decision cycles.

This role is ideal for a data-driven social leader who thrives in B2B SaaS environments and can translate product value into high-performing social campaigns. Apply with a concise portfolio that demonstrates strategy, creative examples, and measurable outcomes.

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