Senior Marketing Associate

2 weeks ago


Gurgaon, Haryana, India MuscleBlaze Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About MuscleBlaze:MuscleBlaze is India's top sports nutrition brand, known for innovation, authenticity, and high-impact marketing. Iconic campaigns like Tum Nahi Samjhoge and Ziddi Hoon Main reflect our commitment to the Indian fitness community. Key Responsibilities:Brand Marketing & Content:Drive ATL & BTL strategies across digital, influencer, and offline ecosystems.

Own communication planning, creatives, and product storytelling across platforms. Manage and optimize product listings and digital assets across D2C and marketplace platforms. Benchmark competition and lead QC of product communication across all channels.

New Product Development (NPD):Identify white spaces through market sizing, trend spotting, and competition analysis. Lead product development end-to-end – from concept to launch – including formulation, packaging, pricing, forecasting, and production tracking. Partner with R&D, Design, Ops, and Sales to execute seamless product rollouts.

Analytics & Consumer Insights:Analyze product performance, customer reviews, and NPS to drive continuous improvement. Extract insights from consumer behavior, feedback, and sales data to refine strategy. Drive consumer research for concept testing, pre-launch feedback, and product validation.

Project & Stakeholder Management:Lead cross-functional projects like re-branding, SKU transitions, and vendor coordination. Collaborate with catalog, merchandising, operations, and logistics teams. Support resolution of customer escalations through coordinated backend efforts.

Skills & Attributes:2-4 years of experience in brand management, product marketing, NPD, or category roles. Prior experience in wellness, FMCG, pharma, or nutrition is a strong advantage. Excellent communication and analytical skills.

Ability to juggle execution with strategy and navigate multiple internal stakeholders.


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