Social Media Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Capital Trends Full time ₹ 9,00,000 - ₹ 12,00,000 per year

At

, we help aspiring traders gain the confidence and skills to trade like pros. Our workshops, video content, and trading education programs are designed to reduce risks, prevent costly mistakes, and ultimately guide learners into becoming successful traders.

We're looking for a
Social Media Marketing Manager
who's not just a content executor, but a growth driver — someone who blends creativity, strategy, and analytics to scale our brand and community.

What You'll Do

  • Strategy & Execution
    : Develop and execute comprehensive social media strategies aligned with business goals: brand awareness, lead generation, customer acquisition, and retention.
  • Content Management
    : Oversee the creation and distribution of blogs, videos, reels, and training content across platforms (Instagram, YouTube, LinkedIn, X, WhatsApp, Telegram).
  • Campaigns & Growth
    : Run paid + organic SEO campaigns, email marketing, and WhatsApp funnel campaigns with measurable ROI.
  • Workshops & Events
    : Promote and organize online/offline workshops to drive engagement and conversions into brokerage accounts.
  • Analytics & Insights
    : Track KPIs (reach, CTR, conversions, sign-ups) and provide actionable insights to optimize campaigns.
  • Trendspotting
    : Stay ahead of trading + social media trends, and leverage trendjacking opportunities authentically.
  • Automation & Tools
    : Use marketing automation, analytics, and social media management platforms (Hootsuite, HubSpot, Zoho, Google Analytics, etc.) to improve efficiency.
  • Collaboration
    : Work closely with trainers, product, and growth teams to ensure consistent messaging and impactful storytelling.

What We're Looking For

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 3+ years of hands-on experience in
    social media/digital marketing
    (finance, edtech, or trading background a plus).
  • Strong understanding of major social platforms (Instagram, YouTube, LinkedIn, Twitter, WhatsApp) and their algorithms, best practices, and analytics tools.
  • Proven track record in developing
    data-driven campaigns
    that delivered measurable growth (followers, leads, conversions).
  • Excellent written and verbal communication skills with a knack for brand storytelling.
  • Strong analytical skills — ability to interpret data, generate insights, and act on them.
  • Experience with campaign tools (Google Analytics, SEM tools, Hootsuite/Sprout/Zoho, Mailchimp/HubSpot, etc.).
  • Highly organized, thrives in a
    fast-paced environment
    , and comfortable juggling multiple projects.

Why Join Us?

  • Be at the
    frontline of India's trading education revolution
    .
  • Own the
    end-to-end marketing funnel
    with freedom to experiment and grow.
  • Direct, measurable impact on customer engagement, lead generation, and revenue.
  • A collaborative, energetic team obsessed with growth and outcomes.

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