Google Ads Specialist

21 hours ago


Wagle Estate Thane Maharashtra, India Itvedant Education Pvt Ltd Full time ₹ 65,000 - ₹ 10,00,000 per year

Key Responsibilities:

  • Plan, create, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other paid media platforms.
  • Conduct detailed keyword research, ad copywriting, A/B testing, and budget allocation.
  • Monitor and analyze campaign performance using Google Analytics, Google Ads, and other analytics tools.
  • Prepare detailed performance reports and insights for stakeholders and clients.
  • Implement conversion tracking, pixels, UTM parameters, and audience segmentation.
  • Stay updated with the latest trends and changes in PPC advertising and digital marketing.
  • Collaborate with SEO, content, and design teams to improve landing page quality and ad relevance.
  • Optimize ROAS (Return on Ad Spend), CTR, CPC, and conversion rates.

Requirements:

  • 3+ years of hands-on experience in Google Ads and other major ad platforms.
  • Proven track record of managing high-budget, ROI-driven campaigns.
  • Certification in Google Ads, Meta Blueprint, or similar (preferred).
  • Strong analytical skills and proficiency with tools like Google Analytics, Google Tag Manager, SEMrush, etc.
  • Excellent communication and reporting skills.
  • Ability to manage multiple projects and meet deadlines.

Preferred Skills (Bonus Points):

  • Experience in B2C campaign strategies and consumer-focused targeting.
  • Knowledge of programmatic advertising platforms (DV360, etc.).
  • Experience in remarketing, dynamic ads, and funnel-based targeting.
  • Knowledge of CRO (Conversion Rate Optimization).

Job Type: Full-time

Pay: ₹650, ₹1,000,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person



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