Senior Manager

2 days ago

Chennai, Tamil Nadu, India Illumine-i Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The Big Picture

The Senior Manager – Growth will act as a dynamic business development expert to strategize and handle marketing and branding aspects of our new online platform, understanding markets, analyzing competitors, and developing strategic initiatives to capture new business opportunities.

What you can expect as Senior Manager - Growth at Illumine-i:

  • You'll do the Market Analysis by conducting research to identify new market opportunities and customer needs. Understand and analyze the competitive landscape, trends, and potential opportunities within the market. Utilize various market research techniques to identify potential areas of growth. You'll manage email and social media marketing campaigns.
  • You'll be taking care of Strategy Development by developing and implementing a robust market acquisition strategy. This includes setting acquisition goals, planning marketing campaigns, and devising sales strategies that align with the company's overall objectives.
  • You'll lead and manage a team of marketers and sales professionals. Provide guidance, set KPIs, track progress, and provide feedback to ensure team members are working effectively towards acquisition goals. You'll provide support to sales engineers on successful client closure and retention.
  • You'll establish and maintain relationships with potential clients, partners, and stakeholders to create business opportunities and increase market penetration. You'll coordinate with other cross-functional partners like Customer Success, Project Management, and Engineering to ensure alignment.
  • You'll be doing Performance Monitoring by tracking and reporting on the performance of market acquisition initiatives. Use these insights to refine strategies and ensure that goals are being met. You'll ensure the company's brand message is strong and consistent across all channels and marketing efforts.
  • You'll collaborate with other departments such as product development, sales, and marketing to ensure alignment with market acquisition strategies. You'll send weekly sales and marketing reports to stakeholders and provide weekly updates.
  • You'll have to come up with innovative new communication plans to reach out to potential new customers.
  • You'll expand the market to other geographies and implement outreach activities for client engagement.
  • You'll implement Google Ads, Facebook Ads, LinkedIn Ads, and other mass marketing tool-based projects.

Essential Qualifications include:

  • Master's degree with 10+ years of previous experience including leading/collaborating in marketing teams.
  • Leadership skills with the ability to set and prioritize goals.
  • Experience in working closely with sales teams to drive demand and build pipelines.
  • Experience in marketing to a North American audience.
  • Strong analytical skills with the ability to interpret market data and trends.
  • Proven track record of developing and implementing successful acquisition strategies.
  • Excellent leadership and team management skills.
  • Strong interpersonal and communication skills.

Great to have:

  • Previous exposure to international markets and working with global clients.
  • Prior experience in a solar design engineering or renewable energy company.
  • Experience working in a fast-paced startup or growth-driven environment.
  • A strong network within the solar energy sector.

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