Area Manager

Relocation Assistance Offered Within Country

Job Number # Siliguri, West Bengal, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions

If this is how you see your career, Colgate is the place to be

Our conscientious household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand brings a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has weighed into our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to single day.

Job Summary :

To manage execution of sales, distribution and promotions in a designated area with a view to achieving branch objectives for the area

Job Context & Challenges :

Meet sales, distribution and promotion goals in the district through close supervision, training and mentoring a team of CDOs and collaborative working with the stockists.

Key Accountabilities
Distribution management

• Stockist management
• Provide recommendations to stockist for improving return on investment, infrastructure and coverage
• Ensure availability of optimum stocks at stockist point through VMI or standard order booking
• Trade management
• Ensure the following through the team
• Identification of new markets/accounts and bringing them under direct coverage on a regular basis
• Addition of speciality wholesalers
• Classification of stores in route list according to the accurate RE
• Reduction in number of non-purchasers
• Optimum usage of activations to drive sales

In-store Management

• Coordinate with local in-store team to ensure development of effective POP solutions
• Take initiatives to drive conversions in the wholesale channel for better ICRE conversions
• Ensure efficient implementation of various transparencies inside stores through compliance to T&C
• Improve new product launches /promos (on time sell-ins, effective in-store execution and clear communication on shelves)

Market

• Secure and draw insights from any competitive information available in public domain regarding:
• New products
• Activities
• Schemes
• Any other developments

Data based working and communication

• Analyse market share and brand wise performance of IDT in the area handled
• Manage key performance matrices like growth in focus brands, ERC, etc.
• Utilize data to drive overall business performance
• Setting objectives for market visits
• Reviewing team performance against plan
• Reviewing stockist performance against plan

Developing and training

• Ensure that all CDOs in their team are trained (e.g. classroom & on the job training) well to perform their job
• Ensuring sales call efficiency
• Trade management
• Stockist management
• DT management
• In-store management
• Data based planned working, etc.
• Use PM&D tools optimally for driving performance for the CDOs
• Setting smart objectives
• Self-assessment
• Mid-year review
• Final review

Meetings

• Conduct monthly/quarterly meetings with CDOs and PSRs
• Key activity updates
• Next month activity planning

Reporting

• Compile reports and information as per requirements communicated by RM

Relationship Building

• Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
• Share success stories
• Communicate program to build off-takes
• Mutually work towards category growth
• Resolve issues, etc.

Experience

2+ years of experience in FMCG Companies (managerial role and similar market environment)

Professional Qualifications & Training

Essential: Post graduate in Business Administration

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Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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