Digital Marketing- Associate/ Senior Associate

1 day ago


Gurgaon, Haryana, India Zupee Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Responsibilities-


• Develop and execute innovative growth strategies to drive user acquisition


• Build and maintain strong relationships with ad networks, publishers, and partners to optimize campaign performance and negotiate competitive rates.


• Identify and test new growth channels, platforms, and partnerships to expand reach and impact.


• Collaborate with Data Analytics, Product, and Engineering teams to align growth strategies with business objectives.


• Establish and maintain dashboards and reporting systems using tools like Tableau, Google Analytics, and Appsflyer to track performance and make data-driven decisions.


• Apply A/B testing and other experimental methods to refine marketing strategies and drive continuous optimization.


• Analyze marketing and growth data to provide actionable insights for improving ROI and user engagement.

What are we looking for –


• 2+ years of experience in growth marketing, performance marketing, or digital acquisition strategies.


• Proven track record of driving user acquisition and revenue growth through data-driven marketing strategies.


• Strong expertise in marketing analytics tools (Google Analytics, Appsflyer, Tableau, etc.).


• Hands-on experience with media buying, ad networks, programmatic advertising, and search marketing.


• Proficiency in Excel, Word, and PowerPoint for reporting and presentations.


• Strong communication and collaboration skills, with a proactive and results-oriented approach.

Preferred Skills-


• Experience working with D2C, B2C, or app-based businesses.


• Prior experience in a fast-paced startup or high-growth environment.


• Strong problem-solving skills and the ability to make data-driven decisions.


• Hands-on experience managing Facebook, Google Ads, and other performance marketing channels



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