Digital Marketing- Associate/ Senior Associate
1 day ago
Responsibilities-
• Develop and execute innovative growth strategies to drive user acquisition
• Build and maintain strong relationships with ad networks, publishers, and partners to optimize campaign performance and negotiate competitive rates.
• Identify and test new growth channels, platforms, and partnerships to expand reach and impact.
• Collaborate with Data Analytics, Product, and Engineering teams to align growth strategies with business objectives.
• Establish and maintain dashboards and reporting systems using tools like Tableau, Google Analytics, and Appsflyer to track performance and make data-driven decisions.
• Apply A/B testing and other experimental methods to refine marketing strategies and drive continuous optimization.
• Analyze marketing and growth data to provide actionable insights for improving ROI and user engagement.
What are we looking for –
• 2+ years of experience in growth marketing, performance marketing, or digital acquisition strategies.
• Proven track record of driving user acquisition and revenue growth through data-driven marketing strategies.
• Strong expertise in marketing analytics tools (Google Analytics, Appsflyer, Tableau, etc.).
• Hands-on experience with media buying, ad networks, programmatic advertising, and search marketing.
• Proficiency in Excel, Word, and PowerPoint for reporting and presentations.
• Strong communication and collaboration skills, with a proactive and results-oriented approach.
Preferred Skills-
• Experience working with D2C, B2C, or app-based businesses.
• Prior experience in a fast-paced startup or high-growth environment.
• Strong problem-solving skills and the ability to make data-driven decisions.
• Hands-on experience managing Facebook, Google Ads, and other performance marketing channels
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