Email Marketing Specialist

Job Title: Email Marketing Executive

Location: Remote

About Us: Jade is a full-suite digital marketing agency that uses a comprehensive suite of digital marketing services designed to cut through the noise and deliver real, measurable growth. Our team thrives on innovation, collaboration and excellence, aiming to exceed client expectations at every turn.

Job Overview:

We are seeking a highly motivated and skilled Email Marketing Executive to join our dynamic team. This full-time remote role is perfect for someone passionate about digital marketing and eager to make a significant impact on our client's revenue.

Key Responsibilities:

Email Campaign Execution & Optimisation

• Build, test, and deploy email campaigns using market leading software, ensuring best practices for deliverability, formatting, and engagement.
• Implement segmentation and personalisation strategies to enhance audience targeting and relevance.
• Conduct A/B testing on subject lines, CTAs, and email design to optimise engagement rates.
• Work with the Senior Marketing Consultant to execute the overarching email strategy effectively.

Automation & Lifecycle Marketing

• Develop and maintain automated workflows (nurture programs, re-engagement sequences, onboarding campaigns, etc.).
• Monitor and optimise email automation to align with the customer and prospect lifecycle.
• Collaborate with Marketing Ops and Sales teams to ensure seamless lead routing and scoring processes.

Performance Tracking & Reporting

• Analyse email performance metrics (open rates, CTRs, conversion rates, unsubscribe rates) and provide insights to improve campaign effectiveness.
• Create and present reports on email performance, lead generation and revenue generation.
• Provide recommendations to enhance email engagement and marketing automation efficiency.

Collaboration & Process Improvement

• Work closely with Product Marketing and Sales to support campaign execution.
• Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.
• Partner with Marketing Operations to enhance data hygiene and list segmentation.
• Identify opportunities to improve email production processes and workflow efficiencies.

Qualifications:

• 1 - 2 years of hands-on experience in email marketing.
• 1 year experience in EV chargers industry. (preferred)
• Bachelor's or Master's in Marketing, Communications, or related field.
• Strong communication and written skills with content creation abilities.
• Knowledge of email marketing tools ( e.g., Zoho campaigns, Mailchimp, Instantly, etc).
• Basic skills in A/B testing and performance analytics.
• Familiarity with email compliances ( e.g., GDPR, CAN-SPAM, etc).
• Proof of attribution from previous campaigns.

Perks & Benefits:

• Work From Home: Enjoy the flexibility of working entirely from the comfort of your home, achieving a better work-life balance while contributing to impactful research initiatives.
• Direct Collaboration with Founders: Collaborate directly with the founding team, gaining valuable insights and mentorship while contributing to the company's growth.
• Access to Premium Tools: Utilize the latest research tools and software to enhance your work efficiency and effectiveness.
• Recognition and Growth Opportunities: Potential for career advancement based on performance, with opportunities to take on more responsibilities and grow within the company.
• Comprehensive Benefits: Enjoy remote work, paid leaves, and additional perks that support your well-being and work-life balance.

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Work from home

Education:

• Bachelor's (Required)

Experience:

• Email marketing: 2 years (Required)

Language:

• English (Required)

Work Location: Remote