Email Marketing Specialist

2 weeks ago

Remote, India Salesverse Full time ₹ 20,000 - ₹ 54,240 per year

Job Title: Email Marketing Specialist

Location: Remote

Employment Type: Part Time

About the Role

We are seeking a skilled Email Marketing Specialist with a minimum of 2 years of proven experience in managing and executing email marketing campaigns across multiple projects. The ideal candidate will have strong expertise in campaign strategy, execution, and analytics, ensuring measurable results that drive engagement and conversions.

Key Responsibilities

  • Plan, design, and execute end-to-end email marketing campaigns across multiple projects and industries.
  • Manage subscriber lists, segmentation, and personalization strategies to maximize campaign effectiveness.
  • Write compelling subject lines, body copy, and calls-to-action aligned with brand tone and objectives.
  • Design and edit responsive email templates (using platforms such as Mailchimp, HubSpot, Klaviyo, etc.).
  • Conduct A/B tests on subject lines, layouts, and timing to optimize performance.
  • Track, analyze, and report on campaign KPIs (open rate, CTR, conversions, ROI).
  • Ensure compliance with GDPR, CAN-SPAM, and other data protection regulations.
  • Build automated workflows for lead nurturing, onboarding, and retention campaigns.
  • Coordinate with design, content, and sales teams to ensure alignment with marketing objectives.

Key Requirements

  • Minimum 2 years of hands-on experience in email marketing with proven success in handling multiple projects simultaneously.
  • Proficiency with major email marketing platforms (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Constant Contact, etc.).
  • Strong knowledge of automation, segmentation, and personalization best practices.
  • Good understanding of HTML/CSS for email template customization (basic level acceptable).
  • Excellent copywriting and communication skills.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Ability to work under deadlines and manage multiple priorities.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to manage diverse projects across different sectors.
  • A collaborative and innovative work environment.
  • Career growth and professional development opportunities.

Job Types: Full-time, Part-time

Pay: ₹20, ₹54,240.96 per year

Expected hours: 40 per week

Application Question(s):

  • Do you have a minimum of 2 years of experience in email marketing?
  • Have you managed multiple email marketing projects simultaneously?
  • Have you worked with platforms like Mailchimp, HubSpot, Klaviyo, or ActiveCampaign?

Work Location: Remote

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