Email Marketer
2 weeks ago
About the Role:
We are looking for a results-driven Email Marketer to plan, execute, and optimize email marketing campaigns focused on generating high-quality leads for our mobile app solutions. The ideal candidate should have hands-on experience in email campaign management, audience segmentation, and lead nurturing strategies.
Key Responsibilities:
- Develop and execute targeted email marketing campaigns to generate leads for mobile app development services.
- Build segmented email lists and create personalized campaigns for maximum engagement.
- Write compelling email copy, subject lines, and CTAs to drive conversions.
- Design and optimize email templates for better open and click-through rates.
- Manage drip campaigns and lead nurturing workflows.
- Track, measure, and report campaign performance (open rates, CTR, conversions, ROI).
- Conduct A/B testing on subject lines, creatives, and CTAs to optimize results.
- Collaborate with the Sales and Business Development teams to align email campaigns with lead generation goals.
- Research and implement new tools and strategies to improve email outreach and conversions.
Skills & Requirements :
- Bachelor's degree in Marketing, Business, or a related field.
- Must have 02 to 04 years of experience in email marketing, lead generation, or digital marketing (preferably in IT or mobile app domain).
- Proficiency with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid, Zoho Campaigns).
- Strong understanding of lead funnels, nurturing, and conversion optimization.
- Knowledge of CRM systems and marketing automation tools.
Job Types: Full-time, Freelance
Work Location: Remote
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