Performance Marketing Specialist

7 days ago

Pune, Maharashtra, India Amber Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the role

We are looking for a Performance Marketing specialist who will be a part of the growth team. Excellent digital marketing skills and the ability to think creatively is a must for this role, as creating and optimizing high-performing ads and its measurement will be a key responsibility. The right candidate will be self-motivated and always go the extra mile to deliver.

Key responsibilities

  • Responsible for managing Google, Facebook & Instagram channels for performance marketing
  • Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS
  • Innovate, come up with new campaign ideas and share it with other team members
  • Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.
  • Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends
  • Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights
  • Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports
  • Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date
  • Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.

Hard skills we are looking for

  • Previous experience of running Google and Facebook ads extensively
  • Managed marketing budgets to the tune of 1cr/month or more
  • At least 2 years of experience in Performance Marketing
  • Have run ads on lookalike audiences, custom audiences, and interest-based audiences

Soft skills we are looking for

  • High Ownership (taking complete responsibility for the growth via the respective channels)
  • Ability to multi-task, work in a fast-paced start-up environment, and get-things-done
  • Creative outlook and an eye for detail
  • Super Iterative (being able to do 1000s of experiments)
  • Excellent analytical skills
  • User Empathy (knows the pulse of the user)

What will you get from Amber

  • Fast-paced growth (can skip intermediate levels)
  • Total freedom and authority (everything under you, just get the job done)
  • Great Compensation

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