Performance Marketing Specialist

2 days ago

Pune, Maharashtra, India Rayna Group Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Performance Marketing Specialist

Rayna Tours is looking for a hands-on Marketing Specialist who lives and breathes performance. Youll plan, launch, and optimize paid campaigns across Google/Meta/TikTok, build high-converting landing pages, and run lifecycle programs (Email & WhatsApp) that move leads from click booking. You'll partner closely with Sales to improve lead quality, routing, and conversion.

Key Responsibilities

1) Paid & Performance Marketing

  • Own full-funnel campaigns across Google Ads (Search, PMax, Display, YouTube), Meta, TikTok, and relevant travel affiliates/OTAs.
  • Build account structures, keyword strategies, negatives, audiences, and bid/budget plans by market (UAE + international).
  • Set up UTM governance, conversion tracking via GA4 + GTM, and offline conversions/CRM feedback loops.
  • Run continuous A/B tests (ad copy, creatives, landing pages, audiences, bidding) and drive CRO on-site.
  • Create and manage landing pages (Webflow/WordPress/Elementor or similar); ensure speed, mobile UX, and SEO hygiene.
  • Report weekly on ROAS, CAC/CPL/CPA, CVR, CTR, Impression Share, and channel-wise contribution to bookings.

2) Email & WhatsApp Marketing + Sales Coordination

  • Plan, build, and send Email & WhatsApp journeys (welcome, browse abandon, cart/lead nurture, re-engagement, post-booking upsell).
  • Segment audiences by intent, nationality, destination interest, and lifecycle stage; personalize offers.
  • Improve deliverability and opt-ins; manage templates, sender IDs, and compliance (opt-in/opt-out, data privacy).
  • Work with Sales/Contact Center to refine lead routing, SLA, scoring, and feedback on lead quality by campaign.
  • Create campaign assets (briefs, short-form copy, basic visuals) with designers/creators; maintain brand consistency.

Skills & Qualifications:-

  • Proven track record running performance campaigns at scale (preferably travel/e-commerce/hospitality).
  • Strong hands-on with Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker Studio (dashboards), and basic Excel/Sheets.
  • Experience with email/CRM and WhatsApp platforms (e.g., HubSpot, Mailchimp/ MoEngage/ WebEngage, etc.)
  • Comfort with A/B testing & CRO tools (Google Optimize alternatives, VWO/Optimizely, Hotjar/Clarity).
  • Data-driven mindset; can translate insights into clear actions and forecasts.

Bonus Points:-

  • Experience in media buying across other channels.
  • Understanding of marketing psychology and user behavior.
  • Familiarity with the Travel industry.

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