Copywriter

Role Overview:

We are seeking a talented and creative Copywriter to to join us here at Zouk. This is a holistic copywriting profile that cover

end-to-end writing for digital and offline mediums. You will be responsible for developing end-to-end brand and product campaigns,

writing for our CRM channels (Email, SMS, WhatsApp), and creating highly effective ad copy across various digital platforms. All while

ensuring consistency in Zouk's voice across all channels. The ideal candidate will have a deep understanding of digital-first brands, a

knack for short-form copy and a proven track record of creating work that connects with audiences and delivers results.

Key Responsibilities:

● Campaign Ideation:

o Develop insight-driven campaigns for key occasions like Rakhi, Women's Day, Diwali and other key occasions for the

brand.

o Create engaging scripts for video campaigns, including short-form content and storytelling formats. Extend

campaign thinking to activations, emailers and social media.

o Plan and execute campaigns around key brand partnerships to amplify visibility and engagement.

o Craft campaign messaging that is consistent, on-brand and optimized for different digital platforms.

● Multi-Platform Copywriting:

o Craft ad copies for platforms such as Instagram, Facebook, Google, and more, tailored to specific objectives like

brand awareness, product promotion and retargeting.

o Create engaging content for our CRM channels, including emailers, SMS and WhatsApp campaigns to foster

customer loyalty and drive repeat purchases.

o Create content for our offline stores, events and marketplaces.

● Performance Analysis:

o Evaluate the effectiveness of communication through methods like A/B testing and performance tracking to

identify what resonates with the audience.

o Use insights to refine and optimize copy for better engagement and conversion rates.

● Collaboration:

o Work closely with the Copy, Social Media, Brand Partnerships, Consumer Insights and Marketing teams to deliver

cohesive messaging for campaigns and initiatives.

● Innovation:

o Suggest and implement new distribution and advertising channel ideas to enhance campaign reach and

effectiveness.

Who Are We Looking For?

We are looking for a passionate and talented individual who can grow with us and help make Zouk one of the biggest brands from

India. This person should be a self-starter who thrives in a dynamic environment, loves learning and growing, and is excited by the

challenge of building a brand from India for the world.

Requirements:

● Experience: A minimum of 5 years as a copywriter, preferably with a D2C, FMCG or creative agency background

● Skills:

o Exceptional writing skills with a strong portfolio of campaign work, digital and offline ad copy writing and social

media content.

o Ability to develop insight-driven campaigns and engaging content for diverse platforms, including websites and

newsletters.

o Proficiency in tailoring content to meet various objectives like awareness, sales, and engagement.

● Adaptability: Familiarity with consumer trends and the ability to tailor content for different audiences.

Job Type: Full-time

Pay: From ₹600,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person