Social Media and Content Executive

5 days ago

Chembur, Maharashtra, India The Propertist Full time ₹ 10,00,000 - ₹ 45,00,000 per year

Job Location- Chembur East, Mumbai

Candidates residing closer to the job location are strongly encouraged to apply.

Job Responsibility:

  • Social Media Strategy: Develop, implement, and manage creative social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) tailored to the real estate market.
  • Content Creation: Create high-quality, engaging content (posts, videos, stories, reels) that resonates with target audiences and drives traffic, leads, and conversions.
  • Paid Social Media Campaign Management: Plan, execute, and optimize paid social media campaigns to generate leads for real estate projects and listings.
  • Community Engagement: Actively engage with followers, respond to comments and inquiries, and build strong relationships with potential clients.
  • Analytics & Reporting: Monitor and analyze performance metrics (engagement, traffic, leads) using social media analytics tools, and provide insights and recommendations for improving future campaigns.
  • Trend Analysis: Stay updated on the latest trends in social media, digital marketing, and the real estate industry to implement cutting-edge strategies.
  • Collaboration: Get the creatives, videos & reels edited from the Graphic Design Team. Work closely with the marketing, design, and sales teams to ensure alignment on brand messaging, content themes, and campaign goals.
  • Hashtag Strategy: Optimize social media posts for search engines, incorporate relevant hashtags, and maximize visibility within target markets.

Skills Required:

  • Strong Knowledge of Social Media Platforms: In-depth understanding of how different social media platforms work and how to optimize content for engagement and reach.
  • Content Creation Skills: Proven ability to create compelling, visually appealing, and conversion-driven content (design, copywriting, video editing).
  • Analytical Skills: Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
  • Communication Skills: Excellent verbal and written communication skills; ability to convey the brand's message effectively.
  • Creative Thinking: Ability to generate fresh ideas and adapt to changing social media trends.
  • Real Estate Knowledge (Preferred): Understanding of the real estate market and its audience will be an added advantage.
  • Time Management: Ability to multitask, prioritize, and manage time effectively to meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹375, ₹500,000.00 per year

Benefits:

  • Flexible schedule
  • Paid sick time

Work Location: In person

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