Marketing Manager

3 days ago

Angul Jharsuguda Kolkata, India JKS Engineering Full time ₹ 1,40,000 - ₹ 28,00,000 per year

Role & responsibilities

  • Strategy & Planning

  • Develop and implement comprehensive marketing strategies aligned with company goals.

  • Conduct market research to identify trends, customer needs, and competitive landscape.

  • Define target customer segments and positioning strategies for various roofing products and services.

  • Campaign Management

  • Plan and manage digital and traditional marketing campaigns (SEO/SEM, email, social media, print, etc.).

  • Create and manage marketing calendars, promotions, and content strategies.

  • Lead Generation & Sales Support

  • Design campaigns that generate qualified leads for the sales team.

  • Collaborate with the sales team to align marketing activities with revenue goals.

  • Track ROI and lead conversion rates.

  • Branding & Content

  • Oversee brand development and ensure consistency across all touchpoints.

  • Create marketing collateral including brochures, videos, case studies, and presentations.

  • Manage website content, social media channels, and blog.

  • Events & Partnerships

  • Organize trade shows, exhibitions, and contractor/dealer events.

  • Develop partnerships with vendors, architects, builders, and real estate developers.

  • Analytics & Reporting

  • Monitor campaign performance using tools like Google Analytics, CRM, and marketing automation platforms.

  • Prepare monthly marketing performance reports and present insights to senior leadership.

Preferred candidate profile

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • 10+ years of experience in marketing, preferably in construction, building materials, or roofing industry.
  • Strong understanding of digital marketing tools, SEO, and lead generation strategies.
  • Proven track record of executing successful marketing campaigns.
  • Excellent communication, project management, and leadership skills.
  • Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools.
  • Knowledge of roofing products, systems, and installation methods.
  • Experience working with B2B and B2C customers.
  • Ability to manage external agencies and vendors.

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