Marketing Operations Senior Associate

Your Impact on Our Mission:

As a Senior Marketing Operations Associate you'll enable the Lifecycle Marketing Team to reach the right B2B audiences with the right message at the right time, thereby increasing the number of practices using Zocdoc, adopting our full suite of products, and garnering value from Zocdoc's platform.

You'll enjoy this role if you...

• Enjoy independently untangling complex problems and finding efficient, scalable solutions
• Are curious and proactive—always looking for ways to make campaigns smarter, faster, or more personalized through data and automation
• Get satisfaction from bringing order to chaos—whether it's cleaning up messy data or streamlining a process
• Thrive in a cross-functional environment and loves being the connective tissue between data, tools, and people
• Find joy in the details and takes pride in delivering polished, error-free work
• Are dynamic and adaptive and prefer working in fast paced, regularly changing environments

Your day to day is…

• Audience Sizing: Partnering with Lifecycle Marketing Managers, Commercial Analytics, Sales, and Product Teams to determine campaign qualifiers enabling us to predict potential impact and help inform campaign strategy.
• Audience Creation: Extracting, manipulating, and combining data from various sources such as Cistern, Salesforce, Marketo, Braze and Amplitude to create campaign audiences
• Assisting in audience segmentation based on shared characteristics such as job title, specialty, practice location, product selection, practice tenure, EHR, product login and behavioral activity
• Providing data for campaign personalization purposes. This will require data scrubbing to ensure the data can be used for customer-facing purposes.
• Campaign Production: Build and deploy email marketing campaigns end-to-end, including ad hoc sends and multi-step nurture or drip journeys.
• Creating and managing personalized email campaigns that dynamically adapt to customer data and behavior (to be included over time)
• Assisting with QAing all campaigns to ensure flawless execution and 100% accuracy across copy, links, tracking, and dynamic content
• Data Hygiene: Helping maintain high data quality standards by cleaning audience data for customer-facing use, identifying and removing stale or invalid contacts, and implementing best practices to support email deliverability and engagement.
• Performance Reporting: Helping build dashboards that provide clear, actionable reporting on campaign performance across channels (with an emphasis on email)
• Process Optimization: Analyzing current marketing workflows, particularly those related to audience creation, identify inefficiencies, and recommend improvements to increase campaign velocity and impact
• Cross-functional Collaboration: Working closely with Marketing, Data, and Sales Ops teams to ensure seamless campaign execution and accurate data flow across systems

You'd be successful in this role if you have…

• 2–4 years of experience in data analysis and manipulation, ideally for marketing in a B2B environment
• Proven ability to define, size, and segment audiences using multiple data sources and customer attributes
• Strong analytical reasoning skills. Ability to understand the relevant data, ask the right questions, and maintain strong data literacy regarding data definitions
• Advanced proficiency in querying and manipulating data using tools like Gsheets, Excel & Snowflake. SQL preferred. Experience querying CRMs like Salesforce also preferred
• Demonstrated interest in learning: Email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards, marketing automation platforms like Adobe Marketo, Braze and Customer Relationship Management Tools like Salesforce CDPs etc.
• Salesforce experience (preferred)
• Best practices for data hygiene, list management, and email deliverability
• Exceptional attention to detail, especially in QAing campaigns and validating data for customer-facing use
• Familiarity with reporting tools like Looker, Snowflake, or Amplitude and experience designing reporting dashboards in Excel or similar tool
• A Bachelor's degree from a top tier institution with a minimum of 60% in 10th/12th/ graduation
• Strong project management skills
• Excellent verbal and written communication skills
• Independent problem-solving capabilities

Benefits:

• An incredible team of smart and supportive people
• A competitive compensation package, including attractive medical insurance
• Amazing perks – think catered lunch every day, Ping Pong, etc.
• Daycare/creche facility for kids
• The chance to create a better healthcare experience for millions of patients
• Corporate wellness programs with Headspace
• Cellphone and wifi reimbursement
• Competitive parental leave
• Sabbatical leave (over 5 years)
• Annual sponsored health check-ups
• Zocdoc is certified as a Great Place to Work