
Senior Associate- Digital Marketing
3 days ago
Role -Senior Associate- Digital Marketing
Functional Area -Marketing & Communication
Experience Minimum 4-6 Years of Experience
Location Magarpatta City, Pune
Job Description
- Planning, designing & execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Having strong knowledge in social Media marketing, Google analytics, SEO, technical SEO
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Use of analytical tools to measure traffic & improve presence on the web
- Developing keywords/search word strategy for optimising presence on SERPS
- Developing and monitoring campaign budgets.
- Good knowledge of web designing & development
- Implementing content strategy in cohort with content writer
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points
- Identify trends and insights, and optimize spend and performance based on the insights
- Working with team to brainstorm new and innovative growth strategies.
- Monitor competitor digital marketing activity
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Overseeing and managing all contests, giveaways, and other digital projects.
- Strategizing and developing the social media calendar
Skills and Profile:
- Bachelors degree in marketing or relevant field.
- Minimum 2 years experience in SEO but 5-6 years in the field
- Experience in setting up and optimizing Google Adwords campaigns
- Experience in setting up and optimizing social media ad campaigns and measuring the results
- Experience in email marketing and related tools like mailchimp, hubspot etc
- Good attention to detail
- Working knowledge/ understanding of HTML, CSS, and JavaScript development and constraints
- Working knowledge/ understanding of wordpress
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Outstanding communication and interpersonal skills.
- Good spoken English
- Up-to-date on the latest trends and technologies in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Perks & Benefits
- 5 days working
- Group Medical Health Insurance
Interested candidates can share resume to or
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