Performance Marketing Executive

5 days ago

Chennai, Tamil Nadu, India Zebronics Full time

Job description

Role & responsibilities:

Marketplace & Quick Commerce Management

  • Manage and optimize brand presence across Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket.
  • Drive visibility, traffic, and conversions through platform ads, promotions, and brand stores.
  • Plan and execute sponsored product ads, brand campaigns, and display ads on Amazon and Flipkart.
  • Collaborate with category and platform teams for listing optimization, deals, and visibility campaigns.
  • Monitor product rankings, pricing, and keyword performance to

maximize ROI.

Performance Marketing & Growth Campaigns

  • Run and optimize paid campaigns on Google Ads, Meta Ads, and platform-specific ad managers (Amazon Advertising Console, Flipkart Ads, Instamart Promotions, etc.).
  • Manage budgets, bids, and campaign performance to achieve ROAS and sales targets.
  • Execute remarketing and customer retention campaigns to boost repeat sales.

Content & Creative Coordination

  • Work with design and content teams to develop high-impact creatives and ad copies tailored to each platform.
  • Ensure consistent branding and messaging across marketplaces and social media channels.
  • Support A+ content creation and storefront management for Amazon and Flipkart.

SEO, Analytics & Reporting

  • Analyze traffic, sales, and marketing data from platform dashboards and Google Analytics.
  • Prepare detailed performance and ROI reports, identifying insights and growth opportunities.
  • Optimize listings and campaigns based on keyword and performance analytics.

Collaboration & Strategy Execution

  • Coordinate with internal teams for stock planning, campaign execution, and product launches.
  • Stay updated with platform algorithms, marketplace trends, and category benchmarks.
  • Identify new opportunities in emerging quick commerce channels and local delivery partnerships.

Preferred candidate profile :

  • 1-3 years of experience in E-commerce and Quick Commerce digital marketing.
  • Strong understanding of Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket operations.
  • Hands-on experience with Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads Manager.
  • Analytical mindset with proficiency in Excel, Google Analytics, and marketplace dashboards.
  • Excellent communication and coordination skills.
  • Ability to work under tight timelines in a fast-paced digital environment.

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