Category Sales Manager
4 hours ago
Role & responsibilities
- Drive institutional sales growth by developing and managing core B2B Sales
- Identify and onboard new institutional clients including government and private establishments.
- Capture market & customer insights. Analyze performance & forecast trends to identify commercial improvement opportunities
- Monitor & report actual / forecast sales performance, analyzing data and taking corrective actions as necessary.
- Identify & capture opportunities to cross-sell / upsell different food ingredients, developing & presenting solutions to customers
- Set, monitor, and achieve monthly and annual sales targets across territories.
- Manage and grow a portfolio of existing B2B clients in the food and beverage industry
- Develop regional sales strategies in line with business objectives and market trends
- Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives
- Conduct periodic market visits and business reviews to ensure consistent performance.
- Provide technical and commercial support to customers on food ingredient solutions (e.g., flavors , seasoning or spices)
- Identify, evaluate and recruit new Food & Beverage Solutions customers to expand market reach
- Manage contract negotiations / renewals & ensure adherence to contractual agreements
- Onboard new channel customers and provide ongoing engagement to F&B Solutions customers, ensuring they are well-ingredient products and sales processes. Provide updates on product changes, market trends etc.
Preferred candidate profile
- Exposure with a minimum of 7+ years of experience in FMCG or F&B institutional sales, B2B Technical sales background in Experience food/nutraceuticals raw material like flavor, color or other food/nutraceutical ingredients.
- Bachelor's degree in Food Science, Chemistry, Business, or related field.
- Strong negotiation, communication, and relationship management skills
- Excellent business acumen and analytical ability to identify growth opportunities
- Willingness to travel extensively to drive business expansion.
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