Campaign Manager, Demand Generation

Job Description

Campaign Manager, Demand Generation Hybrid

Location: Sofia, Bulgaria
Department: Digital Marketing

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Job Summary

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.

Were proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Campaign Manager and help us do what we do best: propelling business forward.

If you are a well-rounded digital marketing professional with experience within demand and lead generation, come join us. We are looking for a Campaign Manager to join our Global Demand Generation team and support our ShareFile product portfolio.

In this role, you will:

• Strategize, execute, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
• Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
• Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
• Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
• Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
• Collaborate with PMK and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
• Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
• Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.
• Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.

Your background:

• 6 years of experience and a proven track record in designing and delivering campaigns that engage and convert.
• Intermediate to advanced knowledge and 4 years of experience in managing SEM campaigns.
• Knowledge in managing SEO, email and/or display and paid social advertising campaigns is considered a big plus.
• Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy.
• Experience in cross-functional collaboration with Product Marketing and Sales.
• Experience in handling projects with multiple stakeholders successfully and delivering within timelines.
• Experience working with Salesforce.
• Curiosity, self-drive and attention to detail.
• Ability to thrive in a fast-paced work environment, where change isconstant,and flexibility is key.

What we offer in return

The opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with, and also to enjoy:

Compensation:

• Generous remuneration package
• Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health:

• 30 days paid annual vacation
• An extra day off for your birthday
• 2 additional days off for volunteering
• Premium healthcare and dental care coverage
• Additional pension insurance
• Well-equipped gym on-site
• Co-funded Multisport card
• Daycare Center for your little ones onsite
• Flexible working hours and the opportunity to work from home.
• Free underground parking with designated space for bikes and electric scooters

#LI-NT1
#LI-Hybrid

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