Zonal Sales Manager

1 day ago


Bengaluru, Karnataka, India Mindtel Full time
Primary title: Zonal Sales Manager - Innerwear

About the Opportunity
A market-focused role in the apparel & innerwear sector that serves branded intimate apparel, undergarments and allied lifestyle categories across India. The position drives zone-level go-to-market execution—covering general trade, modern trade, e-commerce and distributor networks—to expand reach, market share and retail sell-through under a hybrid field-office model.

Role & Responsibilities
  • Own zonal sales P&L and delivery of monthly/quarterly revenue & distribution targets for innerwear categories across assigned states.
  • Lead and coach a multi-city field-sales & merchandising team; set targets, conduct regular reviews and improve on-field execution.
  • Manage and expand distributor & dealer networks; optimise secondary sales, inventory pull-through and replenishment cycles.
  • Drive key account relationships with modern trade and e-commerce partners; negotiate commercial terms and execute channel-specific activation plans.
  • Plan and execute trade promotion, merchandising and visibility programs to maximise sell-through at store level.
  • Use sales forecasting, market intelligence and CRM reports to refine territory plans, pricing execution and new-biz opportunities.
Skills & Qualifications

Must-Have

  • Proven zonal/regional sales experience in the innerwear/apparel category in India.
  • Distributor management experience with demonstrated expansion of secondary distribution.
  • Track record in both modern trade and general trade execution.
  • Experience leading field sales teams and driving on-ground merchandising standards.
  • Strong expertise in route-to-market strategy, territory planning and sales forecasting.
  • Comfortable with frequent field travel and hybrid work across multiple states.

Preferred

  • Prior experience with national innerwear or intimate apparel brands.
  • Familiarity with CRM tools (Salesforce) and advanced MS Excel reporting.
  • Formal sales management training or postgraduate qualification in marketing/business.
Benefits & Culture Highlights
  • Hybrid working model with regular field engagement and structured office days for planning & reviews.
  • Performance-linked incentives, travel allowance and sales target-based rewards.
  • Opportunity to lead growth initiatives for an expanding innerwear business and build a high-performing zonal team.

Location: India (Hybrid) | Company: Mindtel
Apply if you are a results-driven sales leader with deep category experience in innerwear and a proven ability to scale distribution and retail execution across a zone.



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