Google & LinkedIn Ads Expert / Performance Marketing Specialist

1 day ago

Gurgaon, Haryana, India Teleforce Full time

About the Role

We are seeking a
highly skilled Google & LinkedIn Ads Expert
who can design, execute, and optimize paid media strategies across Google and LinkedIn ecosystems. You will be responsible for driving measurable business growth through full-funnel campaign planning, data analysis, and creative optimization.

This role requires a deep understanding of B2B lead generation, SaaS or enterprise marketing funnels, and multi-channel attribution.

Key Responsibilities
Google Ads Management

  • Plan, build, and manage paid campaigns across
    Search, Display, YouTube, Discovery, and Performance Max
    .
  • Conduct advanced
    keyword research, audience segmentation, and ad copy optimization
    .
  • Manage budgets and bids to achieve
    target CPA/ROAS
    and maintain efficient scaling.
  • Track and optimize performance through
    GA4, GTM, and Data Studio dashboards
    .
  • Implement
    conversion tracking
    (web, app, CRM events) and server-side integrations.

LinkedIn Ads Management

  • Develop and execute
    LinkedIn Ads campaigns
    targeting B2B decision-makers, industry professionals, and company personas.
  • Build campaigns around
    Lead Gen Forms, Sponsored Content, Message Ads, and Website Retargeting.
  • Create and optimize audience segments using
    Matched Audiences, company lists, and CRM integrations.
  • Track pipeline and lead quality in collaboration with sales and CRM teams.
  • Experiment with creatives, CTAs, and funnel stages (awareness → consideration → conversion).

Cross-Channel Responsibilities

  • Create
    multi-channel attribution and remarketing strategies
    integrating Google + LinkedIn audiences.
  • Analyze user behavior and campaign data to continuously improve
    CAC, LTV, and funnel efficiency.
  • Work with content, design, and web teams to improve
    landing page experience (UX/CRO).
  • Stay updated on ad platform trends, AI tools, and algorithm changes.

Required Skills & Experience

  • 3–5 years of
    hands-on campaign management
    experience across Google & LinkedIn Ads.
  • Deep understanding of
    B2B and SaaS funnels
    , lead scoring, and intent-based targeting.
  • Strong command of
    GA4, GTM, UTM structuring, and data attribution models.
  • Experience managing budgets of
    ₹5L–₹50L+ monthly
    with a focus on measurable ROI.
  • Expertise in
    CPC, CPA, CPL, ROAS, CAC, and multi-touch attribution
    .
  • Experience integrating ads with
    CRM systems (HubSpot, Salesforce, Teleforce CRM, etc.).
  • Proficiency with
    Excel, Data Studio, and Looker for performance dashboards.
  • Google Ads & LinkedIn Marketing certifications preferred.

Nice-to-Have Skills

  • Experience with
    server-side tracking pixels
    ,
    Facebook Ads
    , or
    programmatic DSPs (DV360, The Trade Desk)
    .
  • Knowledge of
    AI-based ad optimization tools
    (e.g., Teleforce Ad Manager, Robyn MMM, etc.).
  • Familiarity with
    landing page builders, CRO tools, and A/B testing frameworks.
  • Strong analytical and storytelling ability for data presentation.

Soft Skills

  • Analytical, creative, and data-driven mindset.
  • Excellent communication and reporting ability.
  • Self-motivated and performance-oriented.
  • Ability to work cross-functionally with product, marketing, and sales.

Compensation

  • Competitive salary and performance-based incentives.
  • Opportunity to lead paid media strategy for a fast-scaling AI-driven SaaS platform.

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