Content Lead

1 week ago

Mumbai, Maharashtra, India Angel One Wealth Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are seeking a seasoned Content Lead to define, own, and execute our content strategy. This is a senior leadership role at the intersection of brand, product, and growth, with a mandate to craft a compelling content narrative across owned, earned, and paid channels. You will partner closely with product, sales, and digital teams to deliver high-impact content that educates, engages, and converts high-intent users in the finance and investing space.

Key Responsibilities:

  • Lead and execute a holistic content strategy across channels website, blogs, SEO, social media, email campaigns, client communication, and landing pages.
  • Build and maintain a consistent brand voice and messaging framework aligned with our fintech positioning and diverse customer segments.
  • Drive editorial planning and manage a structured content calendar across long-form and short-form assets.
  • Own performance metrics for content, including traffic growth, search rankings, engagement, and lead generation.
  • Collaborate with cross-functional stakeholders (product, sales, growth, design) to deliver content that supports business goals.
  • Manage and scale content production through external writers, agencies, and freelancers while maintaining quality and consistency.
  • Establish thought leadership and industry authority through research-driven content, whitepapers, and executive communications.

Required Qualifications & Experience:

  • 8 - 12 years of experience in content marketing, editorial strategy, or brand communications, preferably in fintech, banking, or investment management.
  • Demonstrated experience owning content functions end-to-end from strategy to execution to analytics.
  • Strong expertise in SEO, UX writing, and conversion copywriting.
  • Proven ability to craft compelling, structured, and audience-driven content across multiple formats and platforms.
  • Exceptional writing, editing, and storytelling skills with a keen eye for tone, clarity, and brand alignment.
  • Experience managing external partners and scaling content teams effectively.

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