Content Lead

6 days ago

Mumbai, Maharashtra, India Finvasia Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description Content Lead

Role Overview

We are looking for a Content Lead to own the strategy, execution, and delivery of our content across multiple formats—blogs, videos, social media, newsletters, podcasts, and more. The role is less about being a subject-matter expert in financial markets and more about building and scaling a content ecosystem that educates, engages, and builds trust with our audience. The ideal candidate is a strong storyteller, a strategic thinker, and an execution champion who can manage creators, agencies, and cross-functional teams to deliver high-quality, impactful content.

Key Responsibilities

Content Strategy & Leadership

  • Define and execute the end-to-end content strategy aligned with business, brand, and growth goals.
  • Ensure consistency in brand voice, tone, and messaging across all formats and channels.
  • Build and manage a dynamic content calendar covering educational, engagement-driven, and campaign-specific content.
  • Collaborate with subject-matter experts for accuracy, while ensuring content is accessible and engaging.

Content Creation & Formats

  • Oversee the creation of:

  • Written Content: Blogs, articles, newsletters, FAQs, and long-form explainers.

  • Video Content: Market explainers, how-to guides, product walk-throughs, short-form reels.
  • Social Media: Infographics, real-time updates, campaigns, and interactive engagement formats.
  • Audio Content: Podcasts, daily/weekly updates, and interviews with experts.
  • Flagship Content: Annual reports, whitepapers, research collaborations, and case studies.

Execution & Performance

  • Manage internal teams, agencies, and freelancers to deliver high-quality, on-time content.
  • Ensure maximum reach by leveraging SEO, social distribution, paid boosts, and partnerships.
  • Track performance across channels, measure ROI of content initiatives, and refine strategy accordingly.

Team & Stakeholder Management

  • Lead a small team of writers, video producers, and designers.
  • Partner with product, marketing, PR, and external experts to create integrated campaigns.
  • Manage agency relationships and oversee deliverables.

Qualifications & Skills

  • 6–9 years of experience in content marketing, brand communications, or digital media, with at least 2–3 years in a leadership role.
  • Proven ability to build and execute multi-format content strategies.
  • Strong project management skills with the ability to manage multiple stakeholders and deadlines.
  • Excellent writing/editing skills and a keen sense of storytelling.
  • Familiarity with SEO, analytics, and digital content best practices.
  • Experience managing agencies, freelancers, and creative teams.

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