
Senior Performance Marketing Specialist
6 days ago
Job Description – Senior Performance Marketing Specialist (Google Ads & Meta Ads)
Location: Bangalore (Work from Office)
Experience: 4–8 years (Senior level)
Role Type: Full-time
- Strategy & Planning
- Own and lead Google Ads (UAC, YouTube, Display) and Meta Ads (FB/IG App campaigns) end-to-end.
- Plan budgets (₹1crore+ monthly) and scale campaigns efficiently while achieving target ROAS & CPI goals.
- Design language-wise & geo-segmented campaigns (Tamil, Kannada, Telugu, Hindi markets).
- Execution & Optimization
- Set up campaigns across Search, Display, YouTube, UAC, Facebook & Instagram.
- Optimize for in-app purchases, retention, and LTV, not just installs.
- A/B test creatives, placements, bidding strategies, and audience segments.
- Analytics & Reporting
- Deep-dive into GA4, Firebase, AppsFlyer to track events, attribution, and cohorts.
- Monitor funnel metrics – Install → Registration → Checkout → Purchase → Repeat Purchase.
- Build weekly & monthly performance dashboards.
- Cross-Functional Collaboration
- Work with design/content teams for ad creatives.
- Collaborate with product & finance teams on budgets, ROI tracking, and scaling decisions.
- Train junior marketers in campaign execution & analytics.
Requirements
- 4–8 years of hands-on performance marketing experience.
- Proven success managing ₹50L+/month ad spends with strong ROI.
- Strong expertise in Google UAC, Meta Ads Manager, and scaling app campaigns.
- Familiar with Firebase, AppsFlyer, GA4, Adjust, or other attribution tools.
- Deep understanding of CPI, ROAS, CAC, LTV, Retention cohorts.
- Strong analytical & Excel/Sheets skills (pivot tables, ROAS/GST calculations).
- Ability to thrive in a fast-paced startup environment.
Good to Have
- Experience with South Indian markets (Tamil/Kannada/Telugu).
- Exposure to creative optimization frameworks (hook-testing, language A/B tests).
- Agency background + startup growth experience.
Perks & Benefits
- Competitive salary + performance bonus.
- Chance to lead growth for a high-potential consumer app.
- Fast career growth with direct exposure to founders & investors.
- Vibrant startup office in Bangalore.
Job Type: Full-time
Pay: ₹911, ₹1,481,592.19 per year
Work Location: In person
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