Senior Performance Marketing Specialist

11 hours ago

Bengaluru, Karnataka, India INNOVFIX PRIVATE LIMITED Full time ₹ 9,11,000 - ₹ 14,81,592 per year

Job Description – Senior Performance Marketing Specialist (Google Ads & Meta Ads)

Location: Bangalore (Work from Office)

Experience: 4–8 years (Senior level)

Role Type: Full-time

  • Strategy & Planning
  • Own and lead Google Ads (UAC, YouTube, Display) and Meta Ads (FB/IG App campaigns) end-to-end.
  • Plan budgets (₹1crore+ monthly) and scale campaigns efficiently while achieving target ROAS & CPI goals.
  • Design language-wise & geo-segmented campaigns (Tamil, Kannada, Telugu, Hindi markets).
  • Execution & Optimization
  • Set up campaigns across Search, Display, YouTube, UAC, Facebook & Instagram.
  • Optimize for in-app purchases, retention, and LTV, not just installs.
  • A/B test creatives, placements, bidding strategies, and audience segments.
  • Analytics & Reporting
  • Deep-dive into GA4, Firebase, AppsFlyer to track events, attribution, and cohorts.
  • Monitor funnel metrics – Install → Registration → Checkout → Purchase → Repeat Purchase.
  • Build weekly & monthly performance dashboards.
  • Cross-Functional Collaboration
  • Work with design/content teams for ad creatives.
  • Collaborate with product & finance teams on budgets, ROI tracking, and scaling decisions.
  • Train junior marketers in campaign execution & analytics.

Requirements

  • 4–8 years of hands-on performance marketing experience.
  • Proven success managing ₹50L+/month ad spends with strong ROI.
  • Strong expertise in Google UAC, Meta Ads Manager, and scaling app campaigns.
  • Familiar with Firebase, AppsFlyer, GA4, Adjust, or other attribution tools.
  • Deep understanding of CPI, ROAS, CAC, LTV, Retention cohorts.
  • Strong analytical & Excel/Sheets skills (pivot tables, ROAS/GST calculations).
  • Ability to thrive in a fast-paced startup environment.

Good to Have

  • Experience with South Indian markets (Tamil/Kannada/Telugu).
  • Exposure to creative optimization frameworks (hook-testing, language A/B tests).
  • Agency background + startup growth experience.

Perks & Benefits

  • Competitive salary + performance bonus.
  • Chance to lead growth for a high-potential consumer app.
  • Fast career growth with direct exposure to founders & investors.
  • Vibrant startup office in Bangalore.

Job Type: Full-time

Pay: ₹911, ₹1,481,592.19 per year

Work Location: In person

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