Digital Marketing Head
2 days ago
We are looking for a strategic and performance-driven Digital Marketing Head to lead and scale our digital presence in the real estate domain. The ideal candidate will be responsible for driving lead generation, brand visibility, and ROI-focused digital campaigns across multiple platforms while managing a high-performing marketing team.
Key Responsibilities:
- Develop and execute end-to-end digital marketing strategies aligned with real estate business goals
- Lead performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
- Drive qualified lead generation for residential and commercial real estate projects
- Plan and optimize SEO, SEM, PPC, and display advertising campaigns
- Manage and optimize marketing budgets to maximize ROI and CPL
- Oversee social media marketing, content planning, and brand communication
- Analyze campaign performance using Google Analytics, CRM tools, and marketing dashboards
- Coordinate with sales teams to improve lead quality, conversion rates, and funnel performance
- Lead, mentor, and manage digital marketing executives and agency partners
- Stay updated with latest digital marketing trends, tools, and algorithms
Required Skills & Competencies
- Proven experience in Digital Marketing Leadership (preferably in Real Estate)
- Strong expertise in Performance Marketing & Lead Generation
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads
- Knowledge of SEO, SEM, SMM, Content Marketing, Email Marketing
- Experience with CRM integration and marketing automation tools
- Strong analytical and data-driven decision-making skills
- Excellent communication, team management, and stakeholder coordination skills
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