Eloqua Email Specialist

1 day ago

Bengaluru Chennai, India wits inovation lab Full time

About the Role

  • As an Eloqua Email Specialist, you will play a critical role in Global Marketing Organization by owning the end-to-end process of email campaign creation, execution, and optimization
  • This includes designing product-focused marketing campaigns, building email, and managing Eloqua campaign workflows to deliver exceptional customer engagement and measurable business results
  • An ideal candidate will bring extensive experience with Eloqua, proficiency in HTML,JavaScript and CSS, and a strong understanding of product-based marketing
  • Your ability tocreate responsive and dynamic designs, coupled with knowledge of email best practices, willensure campaigns resonate with target audiences and meet performance objectives

Key Responsibilities

Email Campaign Development:

o Design and execute email marketing strategies, including promotional

campaigns, automated flows, and newsletters.

o Build and customize emails using advanced HTML, CSS, and JavaScript for

dynamic, visually appealing designs.

o Leverage Eloquas email editor and capabilities to develop emails tailored to

complex design requirements.

Journey Campaigns Management:

o Manage email journey campaigns end-to-end, from strategy to execution,

ensuring seamless user experiences.

o Develop and implement lifecycle marketing workflows aligned with campaign

goals.

Product-Focused Marketing:

o Collaborate with stakeholders to understand product offerings and create

campaigns that highlight key features and benefits.

o Translate product marketing strategies into compelling email content that drives

customer interest and action.

Analytics and Optimization:

o Monitor and analyze key email metrics (open rates, CTRs, conversions) and

provide actionable insights for campaign optimization.

o Conduct A/B testing and audience segmentation to refine strategies.

Compliance and Deliverability:

o Ensure all campaigns comply with GDPR, CAN-SPAM, and email marketing

regulations.

o Monitor and maintain list health, ensuring optimal deliverability.

Collaboration:

o Work with internal stakeholders (regional leads, web infrastructure, and GTM

teams) to ensure alignment with branding and business priorities.

o Partner with design teams to create engaging visual content that resonates with

target audiences.

Innovative Trends:

o Stay updated on industry trends and apply new ideas to improve campaign

effectiveness and design.

Qualifications

Must-Have Skills:

  • Proficiency in Eloqua, with the ability to fully leverage and customize the platformscapabilities
  • Advanced HTML design skills, including responsive design and interactive elements
  • Strong JavaScript coding expertise for creating dynamic and personalized email content
  • Demonstrated experience in product-based marketing, crafting campaigns that alignwith product strategies and target audience needs
  • Experience managing complex email journey campaigns from concept to execution

Preferred Qualifications:

  • Bachelors degree in marketing, Communications, Business, or related fields
  • Eloqua Masters Course Certification from Oracle
  • Knowledge of CAN-SPAM, GDPR, and email compliance best practices
  • Strong analytical and organizational skills with a creative problem-solving mindset

Location: Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

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