Eloqua Marketing Specialist

3 days ago

Bengaluru Delhi Mumbai NCR, India Wits Innovation Lab Full time
  • As an Eloqua Email Specialist, you will play a critical role in Global Marketing Organization byowning the end-to-end process of email campaign creation, execution, and optimization
  • Thisincludes designing product-focused marketing campaigns, building email, and managing Eloquacampaign workflows to deliver exceptional customer engagement and measurable businessresults
  • An ideal candidate will bring extensive experience with Eloqua, proficiency in HTML,JavaScript and CSS, and a strong understanding of product-based marketing
  • Your ability tocreate responsive and dynamic designs, coupled with knowledge of email best practices, willensure campaigns resonate with target audiences and meet performance objectives

Key Responsibilities

  • Email Campaign Development:o Design and execute email marketing strategies, including promotionalcampaigns, automated flows, and newsletters
  • Build and customize emails using advanced HTML, CSS, and JavaScript fordynamic, visually appealing designs
  • Leverage Eloquas email editor and capabilities to develop emails tailored tocomplex design requirements
  • Journey Campaigns Management:o Manage email journey campaigns end-to-end, from strategy to execution,ensuring seamless user experiences
  • Develop and implement lifecycle marketing workflows aligned with campaigngoals
  • Product-Focused Marketing:o Collaborate with stakeholders to understand product offerings and create campaigns that highlight key features and benefits
  • Translate product marketing strategies into compelling email content that drivescustomer interest and action
  • Analytics and Optimization:o Monitor and analyze key email metrics (open rates, CTRs, conversions) andprovide actionable insights for campaign optimization
  • Conduct A/B testing and audience segmentation to refine strategies
  • Compliance and Deliverability:o Ensure all campaigns comply with GDPR, CAN-SPAM, and email marketingregulations
  • Monitor and maintain list health, ensuring optimal deliverability
  • Collaboration:o Work with internal stakeholders (regional leads, web infrastructure, and GTMteams) to ensure alignment with branding and business priorities
  • Partner with design teams to create engaging visual content that resonates withtarget audiences
  • Innovative Trends:o Stay updated on industry trends and apply new ideas to improve campaigneffectiveness and design

Qualifications

  • Must-Have Skills: Proficiency in Eloqua, with the ability to fully leverage and customize the platforms capabilities
  • Advanced HTML design skills, including responsive design and interactive elements
  • Strong JavaScript coding expertise for creating dynamic and personalized email content
  • Demonstrated experience in product-based marketing, crafting campaigns that alignwith product strategies and target audience needs
  • Experience managing complex email journey campaigns from concept to execution
  • Preferred Qualifications: Bachelors degree in marketing, Communications, Business, or related fields
  • Eloqua Masters Course Certification from Oracle
  • Knowledge of CAN-SPAM, GDPR, and email compliance best practices
  • Strong analytical and organizational skills with a creative problem-solving mindset
  • Location - Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote

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