Marketing Head

Job Title: Head of Marketing

Location: Onsite (Paschim Vihar, Delhi)

Company: MantraCare

Role Overview

The Head of Marketing will lead MantraCare's full-funnel growth initiatives across lead generation, performance marketing, brand, lifecycle, and partnerships. The ideal candidate is a strategic thinker with hands-on execution capabilities, strong analytical skills, and experience scaling marketing functions in fast-paced digital environments—particularly in B2B international markets.

Key Responsibilities

1. Lead Generation & Revenue Growth

2. Build and execute a robust multi-channel lead generation engine for B2B and B2C segments.

3. Develop full-funnel strategies to drive qualified inbound leads across digital, social, SEO, paid media, and partnerships.

4. Continuously optimize lead cost, volume, and conversion rates through A/B testing and experimentation.

5. Email & Lifecycle Marketing

6. Own automated email flows, drip campaigns, and nurture journeys across the customer lifecycle (awareness → activation → retention).

7. Segment user cohorts, improve engagement metrics, and drive MQL → SQL conversions.

8. Manage CRM tools (HubSpot / Zoho / Mailchimp / etc.) and ensure data hygiene, scoring, and analytics.

9. Performance Marketing (Google & Facebook Ads)

10. Manage and scale paid campaigns on Google Ads, Facebook/Instagram, LinkedIn, and other digital platforms.

11. Optimize campaigns for CAC, ROAS, conversions, and lead quality.

12. Collaborate with design & content teams to produce high-performing creatives and landing pages.

13. Marketing Strategy & Growth Initiatives

14. Define quarterly and annual marketing strategy aligned with company goals.

15. Lead GTM initiatives for new products, features, and global markets.

16. Run growth experiments, manage funnels, and implement new marketing technologies and automation.

17. Affiliate & Partnership Marketing

18. Build and manage affiliate networks, wellness influencers, employer partners, and referral channels.

19. Create scalable partnership frameworks to drive consistent lead flow.

20. Track affiliate performance, payouts, and compliance.

21. Digital Marketing & Social Presence

22. Oversee website performance, SEO strategy, content marketing, and brand visibility initiatives.

23. Strengthen MantraCare's online reputation through targeted campaigns, PR, and distribution.

24. DM (Direct Messaging) Team Management

25. Lead a team handling WhatsApp, LinkedIn, email, and chat outreach.

26. Optimize scripts, tone of voice, and lead conversion workflows.

27. Ensure timely follow-ups and effective lead nurturing.

28. Leadership, Reporting & Cross-Functional Collaboration

29. Hire, mentor, and manage a high-performing marketing team across multiple functions.

30. Collaborate closely with sales, product, and operations to align on targets and growth initiatives.
31. Own dashboards, reporting, KPIs, marketing budgets, and forecasting.

Qualifications

• 4+ years of experience in digital marketing, growth, or performance marketing.
• Mandatory experience in B2B international markets, preferably in SaaS, digital health, or enterprise solutions.
• Proven success driving scalable lead generation and growth.
• Strong analytical skills with hands-on experience in Google Ads, Meta Ads, CRM systems, automation tools, and analytics platforms.
• Demonstrated leadership experience managing teams and cross-functional initiatives.
• Creative thinker with a strong bias for execution, experimentation, and rapid iteration.

About MantraCare

MantraCare is a global digital health and wellness platform offering physical, mental, and chronic care programs to individuals and organizations worldwide. We are on a mission to make integrated healthcare accessible, measurable, and outcome-driven.