Category Lead

8 hours ago

Jaipur, Rajasthan, India Balwaan Krishi Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title:
Category Leader – Power Weeder Segment

Designation: Category Leader

Department:
Business Development & Planning

Job Type: Full-Time

Location: Onsite –
Jaipur, Rajasthan

Experience Level: 5+ Years (
Relevant in Agri-Machinery, preferably Power Weeders)

Education: MBA Preferred

Key Responsibilities

 Category Development & Growth: Build and execute the long-term roadmap

for the Power Weeder segment, driving both sales growth and market

penetration.

 Product Strategy: Work with R&D and supply chain teams to ensure the product

portfolio aligns with farmer needs, competitive benchmarking, and market trends.

 Channel & Distribution Expansion: Strengthen and expand dealer networks,

retail channels, and institutional partnerships to maximize reach and availability.

 Market Positioning: Define and implement strategies to position Balwaan Power

Weeders as the industry standard, with emphasis on quality, affordability, and

after-sales support.

 Sales Enablement: Provide training, tools, and strategies to sales teams and

partners to ensure strong category performance.

 Performance Tracking: Monitor category KPIs (sales volume, market share,

profitability) and take corrective actions where required.

 Competitor Analysis: Continuously benchmark against competition, pricing

strategies, and innovations in the
agri-machinery space.

 Cross-Functional Leadership: Collaborate with marketing, operations, and

service teams to deliver seamless farmer experiences and maximize category

growth.

Required Skills & Qualifications

 Graduation in any stream (mandatory); MBA in Marketing / Business

Development / Strategy preferred.

 Minimum 5 years of relevant experience in
agri-machinery,
with strong exposure

to the Power Weeder or related mechanization segment.

 Proven expertise in category management, sales growth, and dealer/distributor

handling.

 Strong analytical and strategic mindset with executional rigor.

 Excellent leadership, interpersonal, and communication skills (Hindi & English).

 Willingness to travel extensively across key agricultural markets in India.

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