Product Marketing Specialist

2 days ago

Mohali, Punjab, India f7ddebca-8797-4df9-bb34-d162018d0f23 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

THE OPPORTUNITY

We are seeking a Product Marketing Specialist with 36 years of experience in B2B SaaS or AI/Tech marketing. This role blends storytelling, market strategy, and go-to-market execution to position XenonStacks Agentic AI platforms as category-defining products.

You'll work closely with product, sales, and demand generation teams to create compelling narratives, launch new products, and drive adoption among global enterprises.

KEY RESPONSIBILITIES

  • Product Positioning & Messaging

  • Develop clear, differentiated messaging for Agentic AI products.

  • Translate complex technical features into customer-centric value propositions.

  • Go-To-Market Strategy (GTM)

  • Own GTM planning and execution for new product launches.

  • Partner with sales and demand gen teams to align campaigns with ICP (Ideal Customer Profile).

  • Content & Enablement

  • Create sales enablement assets (pitch decks, battle cards, one-pagers, solution briefs).

  • Develop content like case studies, whitepapers, blogs, videos, and product demos.

  • Competitive & Market Intelligence

  • Conduct market research and competitive analysis to guide positioning.

  • Build competitive intel for sales and update regularly.

  • Demand & Growth Support

  • Collaborate with demand gen to run account-based marketing (ABM) campaigns.

  • Measure product marketing effectiveness with KPIs like adoption, pipeline influence, and win rates.

  • Customer-Centric Storytelling

  • Showcase customer success stories that demonstrate ROI and impact.

  • Act as the voice of the customer, feeding insights into product roadmap.

WHAT SUCCESS LOOKS LIKE

  • Increased pipeline contribution from product-led campaigns.
  • Clear product narratives that resonate with enterprise buyers.
  • Higher win rates and deal velocity through sales enablement.
  • Strong XenonStack positioning as a leader in Agentic AI.

SKILLS & EXPERIENCE

  • 3–6 years of B2B SaaS / Enterprise Tech marketing experience.
  • Proven success in product positioning, GTM, and sales enablement.
  • Strong storytelling and content creation skills.
  • Experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics).
  • Understanding of AI, Cloud, and Data ecosystems; Agentic AI familiarity is a plus.
  • Excellent written, verbal, and presentation skills.
  • Analytical mindset with ability to track and optimize marketing effectiveness.

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