
Email Marketing Specialist
1 day ago
Job Title: Email Marketing Specialist – Lead Generation
Location: Mohali, 8A
Job Type: Full-Time
Experience: 2-5 Years
Contact: |
Company: Skylane Solutions
Job Summary:
We are seeking a skilled Email Marketing Specialist to develop and execute high-converting email campaigns focused on generating qualified leads for our Digital Marketing Services. You will be responsible for end-to-end email marketing, including strategy, content creation, automation, segmentation, and performance tracking.
Key Responsibilities:
- Plan, develop, and execute lead generation email marketing campaigns.
- Create targeted email lists based on audience behavior, demographics, and campaign goals.
- Write compelling email content and subject lines that drive engagement and conversions.
- Set up and manage automation workflows and drip campaigns.
- Conduct A/B tests to optimize email performance (open rate, click-through rate, conversion).
- Track campaign metrics and generate performance reports with actionable insights.
- Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
- Collaborate with the marketing and sales teams to align campaign goals with business objectives.
- Stay updated on industry trends and tools to continuously improve campaign effectiveness.
Requirements:
- 2+ years of experience in email marketing, with a focus on lead generation.
- Proficiency with email marketing platforms (e.g., Mailchimp, Active Campaign, HubSpot).
- Strong understanding of segmentation, personalization, and automation strategies.
- Excellent written communication skills and attention to detail.
- Analytical skills to interpret campaign data and optimize performance.
- Familiarity with digital marketing services and client acquisition processes.
Why Work With Us?
- Competitive salary
- Flexible working environment.
- Opportunity to grow in a fast-paced digital marketing industry.
- Work with a collaborative and result-driven team.
How to Apply:
Send your resume and examples of previous email campaigns (if available) to
For any questions, reach out at
Job Types: Full-time, Permanent
Work Location: In person
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