Email Marketing Executive
1 week ago
Email Marketer (1–4 Years Experience)
Location: Phase-7, Mohali
Job Type: Full-time
Job Responsibilities:
- Plan, create, and execute email marketing campaigns across various platforms
- Build newsletters, drip campaigns, and customer nurturing flows
- Segment email lists based on user behavior, demographics, and preferences
- Write engaging subject lines, email content, and CTAs
- Design email templates (drag-and-drop or basic HTML)
- Conduct A/B testing to improve open rates, CTR, and conversions
- Analyze campaign performance and provide insights for optimization
- Maintain email list hygiene (cleaning invalid or inactive addresses)
- Collaborate with marketing and sales teams to align campaign goals
Skills Required:
- 1–4 years of experience in Email Marketing
- Hands-on experience with tools like Mailchimp, SendGrid, HubSpot, ActiveCampaign, or similar
- Strong understanding of segmentation, automation, and email workflows
- Good copywriting skills with the ability to craft compelling messages
- Basic understanding of A/B testing and performance metrics
- Familiarity with email deliverability best practices
- Basic HTML knowledge is a plus (not mandatory)
- Strong attention to detail and creativity
Nice to Have:
- Experience with CRM tools
- Knowledge of marketing funnels
- Experience in B2B email campaigns
- Ability to create simple graphics on Canva
Job Type: Full-time
Pay: ₹12, ₹30,000.00 per month
Work Location: In person
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