Email Marketing Executive

5 days ago


Mohali, Punjab, India Softleoai Full time ₹ 3,00,000 - ₹ 4,00,000 per year

Email Marketer (1–4 Years Experience)

Location: Phase-7, Mohali

Job Type: Full-time

Job Responsibilities:

  • Plan, create, and execute email marketing campaigns across various platforms
  • Build newsletters, drip campaigns, and customer nurturing flows
  • Segment email lists based on user behavior, demographics, and preferences
  • Write engaging subject lines, email content, and CTAs
  • Design email templates (drag-and-drop or basic HTML)
  • Conduct A/B testing to improve open rates, CTR, and conversions
  • Analyze campaign performance and provide insights for optimization
  • Maintain email list hygiene (cleaning invalid or inactive addresses)
  • Collaborate with marketing and sales teams to align campaign goals

Skills Required:

  • 1–4 years of experience in Email Marketing
  • Hands-on experience with tools like Mailchimp, SendGrid, HubSpot, ActiveCampaign, or similar
  • Strong understanding of segmentation, automation, and email workflows
  • Good copywriting skills with the ability to craft compelling messages
  • Basic understanding of A/B testing and performance metrics
  • Familiarity with email deliverability best practices
  • Basic HTML knowledge is a plus (not mandatory)
  • Strong attention to detail and creativity

Nice to Have:

  • Experience with CRM tools
  • Knowledge of marketing funnels
  • Experience in B2B email campaigns
  • Ability to create simple graphics on Canva

Job Type: Full-time

Pay: ₹12, ₹30,000.00 per month

Work Location: In person



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