Email Marketing Executive

2 days ago


Mohali, Punjab, India Devout Tech Consultants Full time ₹ 2,40,000 - ₹ 6,00,000 per year

Job Title: Email Marketing Executive

Location: Mohali-On site

Job Type: Full-Time

Experience: 2+ years preferred

Industry: Web & Mobile App Development

Key Responsibilities:

  • Plan and execute B2B email marketing campaigns to promote web and mobile app development services.
  • Build and manage email marketing lists, including segmentation based on user behavior, industry, or technology interests.
  • Design and write compelling email content (subject lines, body copy, CTAs) that aligns with company goals.
  • Work with design and content teams to create visually appealing email templates and automation workflows.
  • Monitor campaign performance using tools like Mailchimp, HubSpot, or similar platforms.
  • A/B test email subject lines, content, and send times for maximum engagement.
  • Analyze campaign performance metrics (open rates, CTR, conversion rates, etc.) and generate reports for internal stakeholders.
  • Ensure all campaigns comply with email regulations (GDPR, CAN-SPAM, etc.).
  • Collaborate with the sales team to align email campaigns with lead generation goals and client outreach.
  • Stay updated on email marketing trends, tools, and best practices, especially in the tech and SaaS industries.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in email marketing, preferably in a tech or digital services company.
  • Strong understanding of email marketing platforms (Mailchimp, HubSpot, ActiveCampaign, etc.).
  • Experience with CRM systems and email automation tools.
  • Excellent written communication skills with a strong attention to detail.
  • Knowledge of web development and mobile app development services is a strong plus.
  • Familiarity with lead generation strategies and customer journey mapping.
  • Data-driven mindset with experience in analyzing and reporting on campaign performance.

Nice to Have:

  • Experience in B2B tech marketing or agency environment.
  • Knowledge of HTML/CSS for email formatting.
  • Basic graphic design skills using Canva, Adobe XD, or similar tools.
  • Familiarity with SEO and content marketing.

Job Types: Full-time, Permanent

Pay: ₹20, ₹50,000.00 per month

Benefits:

  • Food provided

Application Question(s):

  • Availability for Face to Face interview in Mohali??

Language:

  • English (Required)

Work Location: In person



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