Email Marketer

23 hours ago


Mohali, Punjab, India Netscape labs Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Email Marketer (Cold Email Marketing)

Location: Mohali, Punjab

Job Type: Full-Time

About the Role:

We are looking for a results-driven Email Marketer (Cold Email Marketing) to join our team. The ideal candidate will be responsible for creating, managing, and optimizing cold email campaigns to generate high-quality leads, increase engagement, and contribute to business growth.

Key Responsibilities:

  • Create & Execute Campaigns: Develop, schedule, and manage cold email campaigns to generate leads and drive engagement.
  • Targeting & List Building: Research, segment, and build high-quality prospect lists for effective outreach.
  • Copywriting & Personalization: Write compelling, personalized email content to maximize open, click-through, and response rates.
  • Monitoring & Optimization: Track and analyze campaign performance (open rates, CTRs, reply rates) and continuously optimize strategies for better results.
  • Compliance & Tools: Ensure campaigns comply with email marketing laws (CAN-SPAM, GDPR, etc.) and leverage email automation/CRM tools for efficiency.

Requirements:

  • Proven experience in cold email marketing / lead generation via email.
  • Strong knowledge of email marketing strategies, deliverability, and best practices.
  • Experience with email automation tools (e.g., Mailshake, Lemlist, Woodpecker, Apollo, HubSpot, etc.).
  • Excellent copywriting and personalization skills.
  • Strong research skills for prospect list building and segmentation.
  • Understanding of email compliance regulations.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.

Preferred Skills (Good to Have):

  • Experience in B2B marketing or IT services lead generation.
  • Familiarity with A/B testing for subject lines and content.
  • Knowledge of CRM tools and integrations.

Job Type: Full-time

Pay: ₹5, ₹15,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time

Experience:

  • Email Marketing: 1 year (Preferred)

Location:

  • Mohali, Punjab (Preferred)

Work Location: In person



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