
Email Marketer
23 hours ago
Email Marketer (Cold Email Marketing)
Location: Mohali, Punjab
Job Type: Full-Time
About the Role:
We are looking for a results-driven Email Marketer (Cold Email Marketing) to join our team. The ideal candidate will be responsible for creating, managing, and optimizing cold email campaigns to generate high-quality leads, increase engagement, and contribute to business growth.
Key Responsibilities:
- Create & Execute Campaigns: Develop, schedule, and manage cold email campaigns to generate leads and drive engagement.
- Targeting & List Building: Research, segment, and build high-quality prospect lists for effective outreach.
- Copywriting & Personalization: Write compelling, personalized email content to maximize open, click-through, and response rates.
- Monitoring & Optimization: Track and analyze campaign performance (open rates, CTRs, reply rates) and continuously optimize strategies for better results.
- Compliance & Tools: Ensure campaigns comply with email marketing laws (CAN-SPAM, GDPR, etc.) and leverage email automation/CRM tools for efficiency.
Requirements:
- Proven experience in cold email marketing / lead generation via email.
- Strong knowledge of email marketing strategies, deliverability, and best practices.
- Experience with email automation tools (e.g., Mailshake, Lemlist, Woodpecker, Apollo, HubSpot, etc.).
- Excellent copywriting and personalization skills.
- Strong research skills for prospect list building and segmentation.
- Understanding of email compliance regulations.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
Preferred Skills (Good to Have):
- Experience in B2B marketing or IT services lead generation.
- Familiarity with A/B testing for subject lines and content.
- Knowledge of CRM tools and integrations.
Job Type: Full-time
Pay: ₹5, ₹15,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Experience:
- Email Marketing: 1 year (Preferred)
Location:
- Mohali, Punjab (Preferred)
Work Location: In person
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