Digital Marketing Specialist

5 days ago

Mohali, Punjab, India Brain Star Technologies Full time ₹ 3,15,000 - ₹ 4,20,000 per year

We are seeking a passionate and results-oriented Digital Marketing Specialist who developing and implementing comprehensive digital marketing strategies across various channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation.

Responsibilities:

  • Develop and execute data-driven digital marketing strategies aligned with overall business goals.
  • Manage and optimize social media presence across key platforms (e.g., Facebook, Instagram, Twitter, etc.).
  • Conduct keyword research and implement SEO best practices to improve website organic search ranking.
  • Manage and optimize PPC advertising campaigns (e.g., Google Ads, social media ads).
  • Create engaging and informative content (e.g., blog posts, social media posts, email newsletters) to attract and nurture leads.
  • Analyze and report on campaign performance through key metrics (e.g., website traffic, lead generation, conversion rates).
  • Stay up-to-date on the latest digital marketing trends and technologies.
  • Collaborate with other departments such as sales, product, and design to ensure alignment and campaign success.
  • Manage a budget and track return on investment (ROI) for marketing activities.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in digital marketing, with a proven track record of success.
  • Strong understanding of SEO, PPC, social media marketing, and email marketing best practices.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Strong communication and written skills.
  • Creative and data-driven approach to marketing.
  • Experience with marketing automation tools a plus.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Work Location: In person

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