
Digital Marketing Specialist
4 days ago
We are seeking a creative and results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across various online channels. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in digital marketing concepts, tools, and strategies.
Key Responsibilities:
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising
- Manage and maintain the company's social media presence (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
- Develop engaging content for social media, blogs, email, and websites
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies through digital marketing
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Manage online brand and product campaigns to raise brand awareness
- Stay up to date with the latest trends and best practices in online marketing and measurement
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Proven experience in digital marketing or related role (1–3 years minimum preferred)
- Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush, Hotjar)
- Experience in setting up and optimizing Google Ads and Meta (Facebook/Instagram) campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience with CRM and marketing automation tools (e.g., HubSpot, Mailchimp, Zoho) is a plus
- Excellent communication, organization, and multitasking skills
Preferred Skills:
- Graphic design skills (e.g., Canva, Adobe Creative Suite)
- Video editing skills (for reels, shorts, or YouTube content)
- Knowledge of affiliate and influencer marketing
Job Type: Full-time
Pay: ₹12, ₹15,000.00 per month
Work Location: In person
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