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Digital Marketing Manager

2 weeks ago

Salt Lake Kolkata West Bengal, India SB Infowaves Full time ₹ 25,000 - ₹ 35,000 per year

A PPC Expert is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services online.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive online traffic to the company website and social media platforms.

  • Manage and optimize paid digital advertising campaigns, including Google AdWords, Facebook Ads, and LinkedIn Ads.

  • Monitor and analyze website analytics and KPIs to track the performance of digital marketing campaigns and optimize accordingly.

  • Collaborate with the content team to create engaging and relevant content for digital channels, including blog posts, social media posts, and email campaigns.

  • Oversee email marketing campaigns,

  • Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to drive results.

  • Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives.

Qualifications:

  • Bachelor's degree in marketing, Business Administration, or related field; Master's degree preferred.

  • Years of experience in digital marketing, with a proven track record of developing and implementing successful digital marketing campaigns.

  • Strong knowledge of digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.

  • Experience managing paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.

  • Proficiency in web analytics tools, such as Google Analytics, and experience using data to drive decision-making.

  • Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Provident Fund

Experience:

  • PPC: 2 years (Preferred)
  • Digital marketing: 3 years (Preferred)

Work Location: In person