Digital Marketing Manager(Female)

2 weeks ago

Salt Lake Kolkata West Bengal, India THE CAREER LINE Full time ₹ 3,50,000 - ₹ 5,00,000 per year

Developing Digital Marketing Strategies: Creating comprehensive digital marketing plans aligned with

business goals and target audience demographics. This includes defining objectives, target metrics, and

budget allocation.

Content Creation and Management: Generating engaging and relevant content for various digital

platforms such as websites, blogs, social media, and email newsletters. This involves writing, editing,

and curating content that resonates with the target audience and drives desired actions.

Social Media Management: Managing and optimizing social media accounts to increase brand

awareness, engagement, and traffic. This includes creating and scheduling posts, monitoring comments

and messages, and analyzing social media performance metrics.

Search Engine Optimization (SEO): Implementing SEO strategies to improve website visibility and

rankings on search engine results pages (SERPs). This involves keyword research, on-page optimization,

link building, and monitoring SEO performance metrics.

Pay-Per-Click (PPC) Advertising: Creating and managing PPC campaigns on platforms such as

Google Ads, Bing Ads, and social media advertising networks. This includes keyword research, ad

copywriting, bid management, and performance tracking.

Email Marketing: Designing and executing email marketing campaigns to nurture leads, drive

conversions, and increase customer retention. This involves creating email templates, segmenting email

lists, A/B testing, and analyzing email campaign performance.

Analytics and Reporting: Monitoring digital marketing campaigns using analytics tools such as Google

Analytics, Adobe Analytics, or social media insights platforms. Analyzing data to track key performance

indicators (KPIs), identify trends, and optimize marketing strategies.

Digital Advertising: Planning and executing digital advertising campaigns across various channels,

including display advertising, retargeting, and native advertising. Monitoring ad performance and making

adjustments to optimize campaign effectiveness.

Job Types: Full-time, Permanent

Pay: ₹35, ₹50,000.00 per month

Benefits:

  • Commuter assistance
  • Health insurance
  • Provident Fund

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 5 years (Preferred)

Work Location: In person

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