Digital Marketing
13 hours ago
Job Summary
We are looking for a results-driven Digital Marketing professional to develop, implement, track, and optimize our online marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools, strategies, and analytics, and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities
- Develop, plan, and execute digital marketing campaigns across platforms (Google, Meta, LinkedIn, YouTube, etc.)
- Manage the company's online presence through SEO, SEM, email marketing, and social media
- Create and manage paid campaigns (PPC/Google Ads, Meta Ads, etc.) to drive traffic, engagement, and conversions
- Optimize content for the website and social networking channels such as Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Track and analyze key performance indicators (KPIs) and prepare performance reports
- Conduct keyword research and competitor analysis to identify growth opportunities
- Collaborate with content, design, and development teams to produce engaging digital assets
- Manage marketing automation tools and CRM platforms
- Stay up to date with digital marketing trends and emerging technologies
Required Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience (1–5 years) in digital marketing or a related role
- Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush, Moz), and email marketing platforms
- Excellent understanding of web traffic metrics, SEO, and content marketing
- Analytical mindset and data-driven approach
- Good communication, creativity, and project management skills
Preferred Qualifications
- Certification in Google Ads, Facebook Blueprint, or HubSpot Inbound Marketing
- Experience with marketing automation (HubSpot, Mailchimp, ActiveCampaign, etc.)
- Basic knowledge of HTML, WordPress, or web development
Performance Metrics
- Website traffic growth
- Lead generation and conversion rate
- ROI on paid campaigns
- Engagement rates across digital platforms
- Cost per lead (CPL) and customer acquisition cost (CAC)
Job Type: Full-time
Pay: ₹10, ₹13,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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