Digital Marketing

13 hours ago


Salt Lake Kolkata West Bengal, India unnatim payments private limited Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Summary

We are looking for a results-driven Digital Marketing professional to develop, implement, track, and optimize our online marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools, strategies, and analytics, and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

  • Develop, plan, and execute digital marketing campaigns across platforms (Google, Meta, LinkedIn, YouTube, etc.)
  • Manage the company's online presence through SEO, SEM, email marketing, and social media
  • Create and manage paid campaigns (PPC/Google Ads, Meta Ads, etc.) to drive traffic, engagement, and conversions
  • Optimize content for the website and social networking channels such as Facebook, Instagram, Twitter, LinkedIn, and YouTube
  • Track and analyze key performance indicators (KPIs) and prepare performance reports
  • Conduct keyword research and competitor analysis to identify growth opportunities
  • Collaborate with content, design, and development teams to produce engaging digital assets
  • Manage marketing automation tools and CRM platforms
  • Stay up to date with digital marketing trends and emerging technologies

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Proven experience (1–5 years) in digital marketing or a related role
  • Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush, Moz), and email marketing platforms
  • Excellent understanding of web traffic metrics, SEO, and content marketing
  • Analytical mindset and data-driven approach
  • Good communication, creativity, and project management skills

Preferred Qualifications

  • Certification in Google Ads, Facebook Blueprint, or HubSpot Inbound Marketing
  • Experience with marketing automation (HubSpot, Mailchimp, ActiveCampaign, etc.)
  • Basic knowledge of HTML, WordPress, or web development

Performance Metrics

  • Website traffic growth
  • Lead generation and conversion rate
  • ROI on paid campaigns
  • Engagement rates across digital platforms
  • Cost per lead (CPL) and customer acquisition cost (CAC)

Job Type: Full-time

Pay: ₹10, ₹13,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person



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