Product Marketing Manager

2 days ago

Pune, Maharashtra, India SQUAREA Consulting Pvt Ltd Full time US$ 80,000 - US$ 1,20,000 per year

Objectives of This Role

  • Drive the product and business planning part of real estate projects
  • Understand client profiles, segment and sub-market trends and demand-supply dynamics, for mandate projects
  • Assess competitor offerings and translate into actionable product strategy
  • Under product life-cycle and develop programs to sync into marketing and sales,
  • Develop, implement and manage development timelines across multiple departments and stakeholder groups,
  • Co-ordinate product development with stakeholder teams, architecture, legal, finance, marketing, and sales,
  • Research, evaluate and create product concepts to support business discussions.

Primary Responsibilities

  • Map the competitive landscape, pricing trends, absorption rates, demand corridors, and tenant expectations within the target micro-market.
  • Conduct SWOT analysis of the asset (location, positioning, connectivity, infrastructure, legal, etc.).
  • Maintain accurate and updated information on new launches, approvals, construction status, and market trends.
  • Engage with all stakeholders to understand the progress of the business case and mandate goals.
  • Drive decisions on unit configurations, floor plans, amenities, pricing strategy, and USPs. Analyze micro-market dynamics to determine the right mix of unit sizes, typologies, and target audience.
  • Ensure internal teams are aligned with the product roadmap, positioning, and timelines.
  • Partner with marketing, sales, and branding teams to craft compelling product narratives.
  • Drive the creation of collaterals – brochures, websites, walkthroughs, and presentations – that communicate the product's value proposition effectively.
  • Monitor customer engagement and response pre-launch and post-launch.
  • Define pricing strategy, offers, incentives, and other launch mechanics.
  • Drive the product and business planning part of real estate projects
  • Understand client profiles, segment and sub-market trends and demand-supply dynamics, for mandate projects
  • Assess competitor offerings and translate into actionable product strategy
  • Under product life-cycle and develop programs to sync into marketing and sales
  • Develop, implement and manage development timelines across multiple departments and stakeholder groups
  • Co-ordinate product development with stakeholder teams, architecture, legal, finance, marketing, and sales
  • Research, evaluate and create product concepts to support business discussions.

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