Product Marketing Manager

24 hours ago

Pune, Maharashtra, India Weekday AI Full time ₹ 1,04,000 - ₹ 1,30,878 per year

This role is for one of the Weekday's clients

Min Experience: 3 years

Location: Pune

JobType: full-time

We're looking for a Product Marketing Manager who goes beyond traditional marketing—someone who deeply understands the product and can translate that into awareness, positioning, and measurable growth. You'll play a critical role in shaping how our AI product is perceived in the market, driving engagement, and generating qualified leads that convert into customers.

We don't emphasize traditional credentials or fixed years of experience. What matters most is your ability to market a product effectively, your problem-solving mindset, and your drive to make things happen without waiting for direction.

Requirements

Key Responsibilities

  • Develop and execute go-to-market strategies for an AI-powered SEO platform.
  • Craft compelling product messaging and positioning tailored to different customer segments.
  • Design and implement lead generation campaigns across both organic and paid channels.
  • Identify, test, and optimize new marketing opportunities and growth channels.
  • Manage the entire marketing funnel—from awareness to acquisition and conversion.
  • Partner with designers, content creators, and product/tech teams to deliver impactful campaigns.
  • Track, analyze, and report on campaign performance with actionable insights.

What We Expect from You

  • Proven ability to market or promote products, ideally in SaaS, digital tools, or related industries (agency experience is a plus, not a requirement).
  • A self-starter with a proactive, experimental approach—comfortable working without all the answers.
  • Strong communication and storytelling skills to engage diverse audiences.
  • Ability to work independently, taking ownership of campaigns and outcomes.
  • Adaptability to thrive in a dynamic, fast-paced, founder-led environment.

Bonus Points If You Have

  • Experience marketing to SaaS or D2C audiences.
  • Understanding of the SEO/CRO ecosystem.
  • Familiarity with marketing automation tools, analytics platforms, and CRM systems.

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