Paid Media Executive
1 week ago
Key Responsibilities
Campaign Management
- Plan, execute, and optimise paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
- Manage daily budgets, bids, and campaign structure to maximise ROI and ROAS.
- Create A/B tests for creatives, audiences, and ad copies to improve campaign performance.
E-Commerce Performance
- Drive conversions, revenue growth, and repeat purchases through targeted performance marketing strategies.
- Work on catalog ads, shopping campaigns, remarketing flows, and dynamic product ads (DPA).
- Collaborate with the e-commerce team to ensure product feed accuracy, landing page optimisation, and pricing consistency.
Analytics & Reporting
- Monitor KPIs such as CPA, ROAS, CTR, CPC, conversion rate, and customer acquisition cost.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Use tools like Google Analytics, Meta Business Manager, Google Merchant Center, and Shopify insights.
Strategy & Coordination
- Develop short-term and long-term media plans aligned with brand objectives.
- Coordinate with designers and content teams for creative asset development.
- Stay updated with platform changes, industry trends, and competitor activities.
Job Type: Full-time
Pay: ₹20, ₹38,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
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