Head Marketing

2 days ago

Ghaziabad, Uttar Pradesh, India FyndBridge Consultants & Advisors Full time US$ 90,000 - US$ 1,20,000 per year

We are hiring for one of our reputed client in Higher Education industry.

Responsibilities:

  • Admissions Management:
  • Develop and implement comprehensive admissions strategies to achieve enrollment targets.
  • Lead and manage the admissions team, ensuring efficient and student-friendly processes.
  • Analyze admissions data and market trends to optimize student outreach and conversion rates.

  • Collaborate with academic departments to understand program offerings and student profiles.

  • Marketing and Brand Building:

  • Develop and execute multi-channel marketing campaigns to enhance the university's visibility and brand recognition.
  • Leverage digital marketing, social media, SEO, and content marketing to attract high-quality leads.
  • Coordinate with creative teams to produce impactful marketing collateral and digital content.

  • Plan and execute national and international student recruitment events, seminars, and webinars.

  • Strategic Partnerships:

  • Build and maintain relationships with educational consultants, high schools, corporate partners, and other educational institutions.

  • Identify and engage with new market segments for potential student outreach.

  • Stakeholder Management:

  • Act as a key liaison between university leadership and the admissions and marketing teams.

  • Provide regular reports on admissions progress, challenges, and opportunities to senior management.

  • Team Leadership and Development:

  • Mentor and lead the admissions and marketing team, fostering a high-performance culture.

  • Train team members in customer relationship management (CRM) tools, lead nurturing, and best practices in student engagement.

  • Budget Management:

  • Develop and manage the admissions and marketing budget, ensuring cost-effective strategies.
  • Measure and report ROI on marketing campaigns and recruitment efforts.

Qualifications:

Master's degree in Marketing, Business Administration, Communications, or a related field.

Required Skills:

  • Minimum 15 years of experience in admissions, marketing, or student recruitment, preferably in the higher education sector.
  • Proven track record in managing large teams and achieving ambitious enrollment targets.
  • Strong understanding of digital marketing, CRM systems, and data-driven decision-making.
  • Excellent communication, leadership, and interpersonal skills.
  • Ability to work in a fast-paced, results-oriented environment.

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