Lead - Copywriter

Glance AI is an AI commerce platform shaping the next wave of e-commerce with inspiration-led shopping, less about searching for what you want and more about discovering who you could be. Operating in 140 countries, Glance AI transforms every screen into a stage for instant, personal, and joyful discovery, where inspiration becomes something you can explore, feel, and shop in the moment.

Its proprietary models, seamlessly integrated with Google's most advanced AI platforms Gemini and Imagen on Vertex AI, deliver hyper-realistic, deeply personal shopping experiences across fashion, beauty, travel, accessories, home décor, pets, and more. With an open architecture designed for effortless adoption across hardware and software ecosystems, Glance AI is building a platform that can become a staple in everyday consumer technology.

Glance AI partners with the world's leading smartphone makers, connected TV manufacturers, telecom providers and global brands, meeting people where they are: on mobile, smart TVs and brand websites. Part of the InMobi Group, a global technology and advertising leader reaching over 2 billion devices and serving more than 30,000 enterprise brands worldwide, Glance AI is backed by Google, Jio Platforms and Mithril Capital.

Glance - An InMobi Group Company 

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance's 'smart lock screen' inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 400 million smartphones worldwide.  Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete
 
Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit , , and     

What should you know about joining Glance? 

At Glance, we walk the talk – free yourself, dream big, and chase your passion On joining, you'll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups. Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences. While you work, we'll take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids – even the furry ones – to the office 

Role Overview

You'll be the voice that shapes Glance AI's creative communication across campaigns, platforms, and geographies. You'll drive high-impact work, from social media narratives to large-scale brand campaigns, bringing a strong pop culture sensibility and deep understanding of consumer behavior—especially for the US market.

Key Responsibilities

• Creative Copywriting: Lead copy development across integrated campaigns with a strong focus on digital and social-first storytelling.

• Campaign Development: Collaborate with art, design, and strategy teams to create compelling, trend-forward campaigns that resonate with diverse audiences.

• Trendspotting & Pop Culture: Stay ahead of cultural shifts, fashion, tech, and American pop culture trends; adapt them creatively to Glance AI's brand voice.

• Social Media Voice: Own and craft social-first ideas that spark engagement, conversation, and cultural relevance.

• Content Across Formats: Develop scripts, taglines, and narratives for films, social videos, and short-form content and more.

• Global Lens: Contribute to campaigns targeting international markets, especially US consumers, ensuring local nuance and global appeal.

• AI & Innovation: Experiment with new creative tools, including AI, to deliver agile, cutting-edge creative solutions.

• Collaboration & Leadership: Partner with creative leads, and thrive in a dynamic, fast-paced start-up environment.

What We're Looking For

• 6–8 years of experience in copywriting as a core craft, preferably with exposure to both advertising agencies and brand-side creative teams.

• Strong portfolio showcasing work on large campaigns, with an emphasis on social-first storytelling and digital-first ideas.

• Experience in fashion and tech categories preferred.

• Demonstrated ability to script and execute film content.

• Excitement for American pop culture and proven ability to connect with US consumer sensibilities.

• Experience creating for international markets is a plus.

• A collaborative team player who thrives in fast-moving environments, takes initiative, and adapts quickly.

• Comfort with using or exploring AI in the creative process.

Why Join Us?

• Be part of one of the most dynamic and creative teams in the AI + content discovery space.

• Opportunity to create campaigns that will shape the global identity of a fast-scaling brand.

• Work at the intersection of creativity, technology, and culture.

• Thrive in a start-up environment that values bold ideas, ownership, and collaboration.

"Glance collects and processes personal data such as your name, contact details, resume and other information that may contain personal data for the purpose of processing your application. Glance utilizes Greenhouse, a third-party platform. Please review Greenhouse's Privacy Policy to understand how the data collected from you is processed and managed. By clicking on 'Submit Application', you acknowledge and agree to the above privacy terms. Should you have any privacy concerns, you may contact us through the details mentioned in your application confirmation email."